JoySauce and Cineverse have now launched JoySauce Network. The FAST channel is now available to watch through Amazon Prime Video and is expected to make its way to other platforms and services in the future.
Key Takeaways
- JoySauce and Cineverse have launched the JoySauce Network on Prime Video.
- JoySauce Network is the first FAST channel dedicated to AAPI audiences, aiming to fill a major content gap in the market.
- Alongside the channel, JoySauce TV has launched as an online portal for streaming JoySauce’s library.
Earlier this year, JoySauce and Cineverse confirmed plans to make JoySauce more widely available to consumers in the U.S. This was not only through the launch of a standalone JoySauce streaming service, but also through the launch of a JoySauce FAST channel.
That FAST channel has now arrived in the form of the JoySauce Network. Initially only available via Amazon Prime Video‘s free live channel service, JoySauce Network is the first-ever FAST channel dedicated to AAPI audiences.
“Despite American Asians being the fastest growing demographic in the U.S., there’s still a glaring gap in content for and by American Asians or their communities,” says Founder and CEO Jonathan Sposato.
In addition to the FAST channel, JoySauce and Cineverse have also launched JoySauce TV, an online portal dedicated to JoySauce’s library.
Whether this is the new JoySauce streaming service in its final form remains unclear right now, but it does allow visitors to stream a limited selection of content for free, and an even wider variety with an account.
“Building a future where everyone is authentically represented is at the core of everything we do, so we’re incredibly proud to be a catalyst in this long overdue first step to advance AAPI representation on screen. I want us to stand with more stature, walk with more swagger, and to dance with more joy,” added Sposato.
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