DirecTV has now raised the price of its live TV packages. Although previously confirmed to be increasing in price, DirecTV had opted to not make the new prices public. With the price increase having now kicked in, those new live TV package prices are now confirmed.
Key Takeaways
- DirecTV has increased the price of all its live TV packages by $5, with the cheapest Entertainment plan now costing $89.99/month, matching Hulu Live TV’s upcoming price.
- These price hikes apply immediately to new customers and will affect existing customers starting with their next billing cycle.
- DirecTV has raised the first-month discount on the Entertainment plan, keeping the cost of the first month the same as before the price increase.
The cost of DirecTV’s cheapest ‘Entertainment’ plan has risen to $89.99 a month. The new price results in a $5 increase and matches how much Hulu Live TV will cost when its next price increase takes effect later this month.
The Choice package has now increased to $94.99/mo ($5 increase), Ultimate now costs $124.99/mo ($5 increase), and Premier now costs $169.99/mo ($5 increase)
Here’s a recap of those DirecTV price changes:
| DirecTV | New Price | Old Price |
|---|---|---|
| Entertainment | $89.99/mo | $84.99/mo |
| Choice | $94.99/mo | $89.99/mo |
| Ultimate | $124.99/mo | $119.99/mo |
| Premier | $169.99/mo | $164.99/mo |
These price increases took effect from today (Oct. 6) for new customers signing up and will also apply to existing customers. As is typically the case with streaming price increases, existing customers can expect their price to increase on their next billing date.
In an attempt to offset the initial impact of this price increase for new subscribers, DirecTV has also adjusted its current Entertainment package promotion.
Instead of offering $35 off the first month like last week, DirecTV is now offering a $40 discount, lowering the cost of the first month down to $49.99, the same as it was prior to the latest price increase.
Although DirecTV is still offering a discount on the first month of its Choice, Ultimate and Premier packages, those packages haven’t been adjusted in the same way.
As a result, new Choice subscribers will now pay $59.99 ($35 saving) for their first month, while new Ultimate subscribers will pay $84.99 ($40 saving) for their first month, and Premier subscribers will pay $124.99 ($45 saving) for their first month.
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