Apple and NBCUniversal have announced a new Apple TV and Peacock Premium bundle is due to launch next week. Once available, it will be possible to subscribe to both services together at a cheaper price.
Key Takeaways
- The new Apple TV and Peacock Bundle launches Oct. 20 and will cost $14.99/month, saving users 30% compared to separate subscriptions.
- Those looking for a fully ad-free streaming experience will be able to sign up to an Apple TV and Peacock Premium Plus Bundle at $19.99/month.
- As part of this unique collaboration, subscribers to either service can preview up to three episodes of select shows from the other service without purchasing the bundle.
Beginning Monday (Oct. 20), the Apple TV and Peacock Bundle will be available in the U.S. Priced at $14.99 per month, subscribing to the bundle will result in a 30% saving compared to paying separately for each streaming service.
“We’re thrilled to introduce this all-inclusive bundle of incredible programming and to bring Apple TV’s beloved shows and movies to more viewers in more places,” said Oliver Schusser, Apple’s vice president of Apple TV, Apple Music, Sports, and Beats. “From acclaimed originals to can’t-miss live sports, the Apple TV and Peacock Bundle unites the best of entertainment in a simple and seamless experience.”
While Apple TV is currently an ad-free service, Peacock offers both ad-supported and ad-free versions of its Premium plan. For those that want an ad-free experience on both services, a Apple TV and Peacock Premium Plus bundle will be available and priced at $19.99 per month.
“There is no more perfect combination of entertainment than the Apple TV and Peacock Bundle, with our complementary content portfolios featuring the best shows, movies, sports, and live events,” said Matt Strauss, Chairman, NBCUniversal Media Group.
Interestingly, and different to other streaming bundles currently available, the agreement between Apple and NBCUniversal also includes the ability for standalone Apple TV and Peacock subscribers to sample content from the other streaming service without paying for the bundle.
At launch, for example, Peacock subscribers will be able to watch up to three episodes of Stick, Slow Horses, Silo, The Buccaneers, Foundation, Palm Royale, and Prehistoric Planet in the Peacock app.
Likewise, Apple TV subscribers will be able to watch up to three episodes of Law & Order, Bel-Air, Twisted Metal, Love Island Games, Happy’s Place, The Hunting Party, and Real Housewives of Miami in the Apple TV app.
“With this first-of-its-kind initiative with Apple, we’re redefining what the customer journey should be for a streaming bundle with rich sampling and a smooth sign-up process, and we’re broadening the reach of Peacock to even more audiences,” added Strauss.



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