Samsung’s free streaming service is starting 2026 strong with the company confirming Samsung TV Plus now has more than 100 million monthly active users globally.
Key Takeaways
- Samsung TV Plus has surpassed 100 million monthly active users, with overall streaming hours up 25% year over year.
- The service expanded significantly in 2025, adding creator‑led FAST channels and high‑profile live events like the Jonas Brothers’ concert series.
- Samsung plans to continue broadening content variety in 2026, emphasizing interactive experiences, live events, and new partnerships.
Along with an increase in users, the Samsung TV Plus service also saw an increase in viewership and engagement in general. According to Samsung, streaming hours increased 25% year-over-year, with engagement reaching new heights in 2025.
“Surpassing 100 million monthly active users is an extraordinary milestone that reflects the trust our viewers place in Samsung TV Plus and the team’s commitment to providing exceptional entertainment made for every moment,” said Salek Brodsky, Senior Vice President & Head of Global, Samsung TV Plus.
Last year was an interesting year for Samsung TV Plus, as the free service expanded heavily into creator-led and focused content. This included the launch of new FAST channels in partnership with the likes of Mark Rober and Dhar Mann, among others.
In addition to creator content, the free service also expanded into live events. Most notably with with the Jonas Brothers’ livestreamed concert series.
This approach to widening the type and variety of content available on the service appears to be something Samsung TV Plus users can expect to continue to see throughout 2026 and beyond.
“Our focus remains on delivering premium, authentic experiences that connect our audiences around the world — and this year’s breakthrough interactive moments, live events, and innovative partnerships show just how powerfully that resonates,” added Brodsky.”
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