Subscribers
Stay informed on the latest confirmed subscriber numbers for the main streaming services. In addition to the latest news, surveys, and industry analysis on how subscribers are being impacted by changes to their live TV and subscription services.
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Streaming’s May 2025 Record Total TV Share Exceeded The Combined Share Of Broadcast And Cable
For the fourth straight month, Streaming has recorded an all-time total TV viewership high. Following on from the 44.3% reported for April, Nielsenās latest The Gauge report confirmed a 44.8% Streaming category share in May 2025. In contrast to Streaming, Broadcast recorded a total TV viewership share of 20.1%, down from its 20.8% in April…
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Starz Ended March 2025 With 12.3 Million Streaming Subscribers In The U.S.
Starz ended the first calendar quarter of 2025 (fiscal fourth quarter) with 12.3 million streaming subscribers in the U.S., an increase of 530,000. Following the official separation of Starz and Lionsgate earlier this month, this marks the first time Starz had publicly reported subscribers as a standalone company. When also factoring in the company’s linear…
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New ‘Hulu Perks’ Subscriber Rewards Program To Launch Next Week
Disney has confirmed plans to launch a new Hulu Perks rewards program in June. Once available, on June 2nd, Hulu subscribers will gain access to a range of exclusive benefits and experiences just for being a Hulu subscriber. According to Disney, new Hulu Perks will become available to subscribers throughout the summer, and weekly, including…
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Streaming Reached Yet Another All-Time High With 44.3% Total TV Share In April 2025
For the third month in a row, Streaming hit an all-time high in terms of total TV viewership. The 44.3% share noted in Nielsen‘s April 2025 The Gauge report marks an increase on the 43.8% reported for March and the 43.5% in February. Both of which were already all-time highs for the category. April wasn’t…
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Netflix’s Ad-Supported Plan Reaches 94 Million Monthly Active Users
Netflix is big. So big, in fact, that even its ad-supported tier has more monthly active users than many other streaming services have in total. Netflix’s ad-supported plan now reaches more than 94 million global monthly active users. Amy Reinhard, Netflixās President of Advertising, confirmed the latest number today, as part of Netflix’s third Upfront…
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Live TV Streaming Subscriber Tracker [Updated May 2025]
A look at how live TV streaming services like Fubo, Hulu Live TV, Sling TV and YouTube TV compare in terms of the number of paid subscribers.
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AMC Networks Closed The First Quarter Of 2025 With 10.2 Million Streaming Subscribers
AMC Networks ended the first quarter of 2025 with 10.2 million streaming subscribers. Considering AMC Networks closed out 2024 as a whole with 12.4 million streaming subscribers, the latest subscriber update confirms a major decrease on the previous quarter. One of the contributors to this larger than usual loss appears to be a change in…
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Sling TV Ended The First Quarter Of 2025 With 1.9 Million Subscribers
Sling TV closed out the first quarter of the year with 1.894 million subscribers. The latest subscriber update confirms a fairly major drop in subscribers over the first three months of the year. With 1,894,000 subscribers as of March 31st, and around 2.1 million subscribers reported for the end of 2024, the live TV service…
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Warner Bros. Discovery Ended Q1 2025 With 122.3 Million Streaming Subscribers
Warner Bros. Discovery ended the first quarter of 2025 with a total of 122.3 million streaming subscribers. The number includes those paying for HBO, Max and Discovery+. Although Warner Bros. Discovery used to provide detailed subscriber information on each of these services, the company now only provides an overall streaming subscriber total. In spite of…
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Disney+ Closed The First Quarter Of 2025 With 126 Million Subscribers
Disney closed out the first calendar quarter of 2025 (Disney Q2 FY25) with 126 million Disney+ subscribers. The update confirms an increase of around 1.4 million subscribers during the first three months of the year. The increase is all the more notable as the 124.6 million Disney+ subscribers reported at the end of 2023 marked…
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Hulu Ended The First Quarter Of 2025 With 4.4 Million Live TV Subscribers
Hulu ended the first calendar quarter of 2025 (Disney Q2 FY25) with 4.4 million Live TV subscribers. The latest subscriber update confirms a loss of around 200,000 subscribers during the first three months of the year. While Hulu Live TV ended 2024 with 4.6 million subscribers, that’s not the full picture, as the streaming service…
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Fubo Ended The First Quarter Of 2025 With 1.47 Million Subscribers In North America
Fubo ended the first quarter of 2025 with 1.47 million paid subscribers in North America. This represents a decrease on the 1.7 million subscribers reported for the end of 2024, and the 1.5 million subscribers reported for the end of the first quarter of last year. Fubo typically experiences ups and downs on a quarterly…
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Roku Streaming Hours Totaled 35.8 Billion In Q1 2025
Roku released its latest quarterly results today. Although Roku used to confirm the number of Streaming Households (formerly active accounts) during its quarterly reports, it looks like the company has now stopped reporting this metric. As a result, it remains unclear how many Streaming Households there were at the end of the first quarter of…
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72% Of TV Viewing In Q1 2025 Was On Ad-Supported Platforms
If it wasn’t already clear that ad-supported plans and services are only going to expand in the future, new data confirms that 72.4% of overall TV viewing during the first quarter of 2025 was on ad-supported platforms. With less than 28% of viewing supposedly taking place on ad-free plans/services, it is clear that consumer behavior,…
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Peacock Ended Q1 2025 With 41 Million Paid Subscribers
Peacock ended the first quarter of 2025 with 41 million paid subscribers. Considering the streaming service closed 2024 with 36 million, Peacock managed to add around five million subscribers during the first three months of this year. The 36 million reported for the end of the fourth quarter was no higher or lower than the…
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With 43.8% Of TV Usage In March 2025, Streaming Hits Another All-Time High
Streaming‘s total TV share in March 2025 climbed to 43.8%, according to the latest data from Nielsen. Considering Streaming’s 43.5% in February was an all-time high, March marks another record month, with the category achieving its largest share to date. Similar to Streaming, March also proved to be a good month for Cable. After Cableās…
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Subscribers Spending $69/mo On As Few As Four Streaming Services
It is no secret that the cost of streaming continues to increase, and on a yearly basis, and the cost just amplifies the more streaming services a home is signed up to. However, data from Deloitteās latest Digital Media Trends report suggests homes are now paying as much as $69 on average on streaming, and…
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Streamingās Total TV Share Increased To 43.5% In February 2025, Another All-Time High
Streaming‘s total TV share increased to 43.5% In February 2025, reversing the decrease in January. According to the latest data from Nielsen, Streaming’s share not only increased, but reached another all-time high for the category. While Streaming increased to 43.5%, Cable and Broadcast saw their respective shares decline. In terms of Cable, the categoryās total…
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Fubo Ended 2024 With More Than 1.6 Million Subscribers In North America
Fubo ended the fourth quarter, and 2024 as whole, with 1.676 million subscribers in North America, resulting in a slight increase on the previous quarter and year. Fubo also confirmed it closed the year with a record $1.59 billion in revenue. Considering Fubo closed out the third quarter of 2024 with 1.61 million subscribers in…
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Warner Bros. Discovery Sees ‘Clear Path’ To 150 Million Global DTC Subscribers
Warner Bros. Discovery said today that it now sees “a clear path” to reaching 150 million global DTC subscribers, and before the end of 2026. The statement came following confirmation that the company ended 2024 with almost 117 million global DTC subscribers. The 116.9 million DTC subscribers means the company managed to add more than…
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