Subscribers

Streaming‘s total TV share in March 2025 climbed to 43.8%, according to the latest data from Nielsen. Considering Streaming’s 43.5% in February was an all-time high, March marks another record month, with the category achieving its largest share to date. Similar to Streaming, March also proved to be a good month for Cable. After Cable’s…

A new study, looking at the Connected TV device market (including streaming players), found there are four major operating systems right now. Of those four, Roku appears to be leading the way, with 59% of respondents claiming to have access to one of the company’s streaming devices. In terms of the other major players, the…

Streaming‘s total TV share increased to 43.5% In February 2025, reversing the decrease in January. According to the latest data from Nielsen, Streaming’s share not only increased, but reached another all-time high for the category. While Streaming increased to 43.5%, Cable and Broadcast saw their respective shares decline. In terms of Cable, the category’s total…

Streaming saw its total TV share drop to 42.6% in January 2025. In spite of the overall decline, the latest The Gauge data from Nielsen indicated streaming viewership in January was 3% higher than in December, and Streaming continues to hold the greatest share overall. While Streaming dropped to 42.6%, Cable’s total TV share in…

Streaming accounted for 43.3% of total TV usage in December 2024, marking another record month for the category. According to the latest The Gauge data from Nielsen, overall time spent watching television in general increased by 4% when compared to November, with the increase driven by the Thanksgiving and Christmas holidays. While overall TV usage…