Subscribers
Stay informed on the latest confirmed subscriber numbers for the main streaming services. In addition to the latest news, surveys, and industry analysis on how subscribers are being impacted by changes to their live TV and subscription services.
Netflix Closed 2024 With More Than 300 Million Subscribers Globally
Netflix closed out 2024 with more than 300 million subscribers globally, resulting in a big increase on the year before. With 260 million global members reported for Q4 2023, the service managed to add more than 40 million over the past twelve months. On a quarter-over-quarter basis, Netflix ended Q3 2024 with 282.7 million global…
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Streaming Hit Another All-Time High With 43.3% Of Total TV Usage In December 2024
Streaming accounted for 43.3% of total TV usage in December 2024, marking another record month for the category. According to the latest The Gauge data from Nielsen, overall time spent watching television in general increased by 4% when compared to November, with the increase driven by the Thanksgiving and Christmas holidays. While overall TV usage…
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Roku Surpasses 90 Million Streaming Households
Roku is starting 2025 with confirmation the operating system surpassed 90 million streaming households (previously referred to as ‘active accounts’) in the first week of the year. Considering the company ended the year before with 80 million, Roku managed to add around ten million over the past twelve months. In terms of the actual calendar…
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Tubi Surpassed 97 Million Monthly Active Users In 2024
2024 was a good year for Tubi, with the free streaming service confirming that its total number of monthly active users surpassed 97 million. Considering the service ended 2023 with 78 million monthly active users, Tubi managed to add almost 20 million more over the past twelve months. It was not just the number of…
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Streaming Hit 41.6% Of TV Usage In November 2024, A New All-Time High
Streaming accounted for 41.6% of the time spent watching TV in November 2024, according to the latest data from Nielsen. This not only marked an increase on the 40.5% reported for October, but it also represented the highest share Streaming has secured since Nielsen started publishing The Gauge data. In explaining the latest record-high for…
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Streaming Viewership Dropped To 40.5% In October 2024
Streaming viewership dropped in October 2024, according to the latest data from Nielsen. After hitting a record high of 41.4% in July, and then dropping down to 41% in August, Streaming viewership dropped down to 40.5% in October. Unlike Streaming, Cable and Broadcast both saw increases in TV usage last month, with Cable increasing from…
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Disney+ Added 4.4 Million Subscribers During Most Recent Quarter
Disney+ managed to add another 4.4 million subscribers to its subscriber base during the most recent quarter. Overall, Disney ended the quarter with a total of 158.6 million Disney+ Core (122.7 million) and Disney+ Hotstar (35.9 million) subscribers. In the U.S. and Canada, Disney+ ended the most recent quarter with a total of 56 million…
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Hulu Live TV Subscribers Increase To 4.6 Million (Again)
Hulu Live TV ended the third calendar quarter of 2024 (fiscal Q4 2024) with 4.6 million subscribers. Although an increase on the previous quarter, the latest subscriber update confirms no change on a year-over-year basis. Considering Hulu Live TV closed out the previous quarter with 4.4 million subscribers, the live TV service managed to add…
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Netflix’s Ad-Supported Plan Climbs To 70 Million Monthly Active Users
Netflix‘s ad-supported plan now has 70 million monthly active users. The number highlights just how important the ‘with ads’ plan has become and is likely to continue to be in the future. It was two years ago this month when the ad-supported tier launched. By May of last year, the number of ad-supported subscribers had…
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Sling TV Closed Q3 2024 With 2.14 Million Subscribers
Sling TV ended the third quarter of 2024 with 2.14 million subscribers, resulting in a slight increase on the previous quarter and an even smaller increase on the previous year. Considering Sling closed the second quarter of this year with two million subscribers, the live TV service managed to add approximately 145,000 subscribers during the…
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The Top 10 US Subscription Streaming Video Services In 2024, According To Parks Associates
Parks Associates has released its top 10 streaming services list for 2024. Based on estimated subscribers, Prime Video tops 2024’s top 10 US subscription streaming video services rankings. This is actually no different to last year, as Amazon’s Prime Video also topped Parks Associates’ top 10 US subscription streaming video services for 2023 list as…
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Starz Ended September 2024 With 20.1 Million North American Subscribers
Starz closed out the third calendar quarter of 2024 (Lionsgate fiscal Q2 2025) with 20.1 million North American subscribers. The update confirms a subscriber loss during the most recent quarter. As Starz ended the second calendar quarter of 2024 (Lionsgate fiscal Q1) with 21.3 million subscribers in North America, the service lost around 1.15 million…
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Paramount+ Ended Q3 2024 With 72 Million Subscribers
With 3.5 million subscribers added between July and September, Paramount+ ended the third quarter of 2024 with 72 million subscribers. The update confirms the service bounced back after losing close to three subscribers during the previous quarter. After closing out the first quarter of the year with 71 million subscribers, Paramount+ ended the second quarter…
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Warner Bros. Discovery Ended Q3 2024 With More Than 110 Million DTC Subscribers
Warner Bros. Discovery ended the third quarter of 2024 with 110.5 million DTC (HBO, Discovery+ and Max) subscribers. According to the company, the number represents the “largest ever quarterly growth in subscribers since the launch of Max.” Considering Warner Bros. Discovery ended the second quarter of this year with 103.3 million subscribers, the latest updater…
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Vizio Ended Q3 2024 With 19.1 Million SmartCast Active Accounts
Vizio ended the third quarter of 2024 with 19.1 million SmartCast Active Accounts, resulting in another slight increase in users over the previous quarter. The company also saw a bump in the number of hours streamed during the most recent quarter. With Vizio having closed out the second quarter of the year with 18.8 million…
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Fubo Closed Q3 2024 With More Than 1.6 million North American Subscribers
Fubo ended the third quarter of 2024 with 1.61 million subscribers in North America. The latest subscriber update confirms around 160,000 North American subscribers were added during the most recent quarter. In addition to the quarter over quarter increase, the subscriber base increased on a year over year basis as well. Considering Fubo ended Q3…
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Peacock Ended Q3 2024 With 36 Million Subscribers
Peacock ended the third quarter of 2024 with 36 million paid subscribers. The latest subscriber update confirms an increase of 3 million subscribers on the 33 million reported for the second quarter of the year. Considering Peacock closed out the third quarter of last year with 28 million paid subscribers, the streaming service has increased…
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Roku Ended Q3 2024 With 85.5 Million Streaming Households
Roku ended the third quarter of 2024 with 85.5 million Streaming Households. The latest number represents an increase on both the previous quarter and previous year. As Roku closed out the second quarter of the year with 83.6 million, the company added 1.9 million Streaming Households during the most recent quarter. Likewise with 75.8 million…
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Samsung Confirms 88 Million Monthly Active Samsung TV Plus Users
Samsung has now confirmed its free ad-supported service, Samsung TV Plus, has 88 million monthly active users. Considering Samsung doesn’t typically release user metrics, this announcement provides a rare look at how the free streaming service is doing. According to Samsung, the FAST streaming service is now the most used app on Samsung TVs in…
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YouTube TV Subscribers The ‘Most Satisfied’ For Second Year In A Row
YouTube TV subscribers are apparently the most satisfied, and for the second year in a row. This is according to the findings from J.D. Power‘s latest customer satisfaction survey. While YouTube TV managed to remain on top, YouTube’s live TV streaming service seems to have scored less than last year. It wasn’t just YouTube TV…
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