It now seems almost guaranteed that the cost of Disney+ and Hulu will increase each year. While there have been some years in the past where the two services haven’t increased in price, another round of price increases for both services has just rolled out, marking the fourth straight year of price hikes.
What You Need to Know
- Disney+ and Hulu have raised prices for individual plans and most bundles, marking the fourth year in a row of price hikes.
- While new subscribers are already paying the higher rates, existing subscribers will see their prices increase next month.
- Although most plans have increased, a few select bundles remain unaffected by this latest round of price increases.
Similar to last year’s price increases, the latest round affect most Disney+ and Hulu subscribers, including both monthly and annual subscribers, as well as many bundle subscribers.
For both Disney+ and Hulu, the cost of each service’s ad supported plan (Disney+ with Ads and Hulu with Ads) has risen $0.50 to 12.49 a month.
More notable is the cost of the ad free plans (Disney+ Premium and Hulu Premium), which have now increased to $21.49 a month, resulting in a $2.50/mo hike.
These price increase took effect on Wednesday (Sept. 23, 2026) for new subscribers signing up to Disney+ or Hulu.
Existing subscribers of both services can expect their price to increase on or after October 21, 2026, depending on their individual billing cycle.
Most Bundles Increase in Price As Well
Along with the individual ad-supported and ad-free plans, various bundle configurations have also now risen in cost.
For example, the Disney+, Hulu Bundle Premium package, which provides ad-free access to both services, has now risen by $2 a month up to $21.99.
Likewise, the Disney+, Hulu, ESPN Select Bundle Premium package has increased to $32.99, a $3 increase.
Here’s a roundup of all of the Disney+ and Hulu price increases that have taken effect this week.
| SERVICE | OLD PRICE | NEW PRICE |
|---|---|---|
| Disney+ (with ads) | $11.99 | $12.49 |
| Hulu (with ads) | $11.99 | $12.49 |
| Disney+ Premium | $18.99 | $21.49 |
| Hulu Premium | $18.99 | $21.49 |
| Disney+, Hulu Bundle Premium | $19.99 | $21.99 |
| Disney+, Hulu, ESPN Select Bundle | $19.99 | $21.99 |
| Disney+, Hulu, ESPN Select Bundle Premium | $29.99 | $32.99 |
While all of these plans have now increased in price, some select bundles have avoided this latest round of price increases.
For example, the cheapest Disney+, Hulu Bundle remains priced at $12.99/mo, the Disney+, Hulu, ESPN Unlimited Bundle is unchanged at $35.99/mo and the Disney+, Hulu, ESPN Unlimited Bundle Premium remains unaffected at $44.99/mo
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