A New Prime Video App Is now Available On Apple TV Players

Image: Prime Video

A new Prime Video app experience is now available on Apple TV Players, thanks to the rolling out of an updated app. The refreshed app is available on the latest Apple TV devices, including Apple TV HD and 4K Gen 1, 2 and 3.

In general, the latest version of the tvOS app is designed to offer a more fluid user experience, including smoother and faster browsing of content and searching for titles.

Prime Video users can also expect a better experience when actually watching content as well. This includes more accurate fast-forwarding and rewinding, as well as access to accessibility features like VoiceOver, Hover Text and Bold Text.

Here’s an overview of the main changes:

• Faster Scrolling: Leveraging Siri Remote, customers can now use common gestures to navigate around the app. With a simple swipe in any direction, users can quickly scroll through dozens of shows with a single motion to find the exact title they’re looking for.
• New Touchpad Gestures: The touchpad gestures make fast forwarding and rewinding content a breeze. Customers can now simply swipe to their desired playback point.
• Search: The in-app search function will now automatically populate search results as customers type each letter. Users can also leverage dictation to find results quickly with just their voice.
• Motion and sound effects: For an even more cinematic experience, users can now enjoy sound effects when swiping through content and features like parallax effect for added visual depth.
• Images: The Prime Video app on Apple TV now uses higher resolution images so customers can fully immerse themselves into their favorite movie or TV show.
• Accessibility: Apple’s best-in-class suite of accessibility features, like VoiceOver, Hover Text and Bold Text, are now available to enhance the viewing experience.

The refreshed app is rolling out to compatible Apple TV players automatically. Providing automatic updates are enabled for the Prime Video app, users shouldn’t have to do anything to receive the latest version.