The CNN en Español FAST channel has been rebranded as CNN Noticias. As part of the rebrand, CNN en Español now sports a new image and logo reflecting the Noticias name.
What You Need to Know
- The CNN en Español FAST channel is now CNN Noticias, complete with a new logo and visual identity.
- CNN says the rebrand is designed to build on recent momentum, including the doubling of FAST viewership since mid‑February.
- The rebrand is also part of a broader effort to better serve U.S. Hispanic audiences while maintaining a presence across Latin America.
According to CNN, the CNN en Español FAST channel’s audience has doubled since mid‑February, and the new look and name are designed to further capitalize on that increased momentum within the ad‑supported streaming market.
The FAST channel rebrand is part of a wider brand identity and multiplatform strategy refresh. One that’s designed to focus on U.S. Hispanic audiences while continuing to maintain its existing presence across Latin America.
“This evolution is about aligning our journalism, platforms and brand for where Spanish‑speaking audiences are increasingly consuming news,” said Penny Manis, Vice President of Editorial and Content Strategy for CNN en Español. “We’re sharpening our focus on U.S. Hispanic audiences while continuing to build on the credibility, reach and influence CNN en Español has established across Latin America over decades.”
CNN says the CNN en Español digital brand saw a 25% year‑over‑year increase in monthly unique visitors as of the end of April. Linear performance also grew during the 2025–26 broadcast year, with CNN en Español’s reach increasing by more than 52% across all dayparts.
Along with an expansion of programming and production footprint, CNN expects the rebrand to help continue the growth of CNN en Español as a modern, multiplatform news brand serving Spanish‑speaking audiences.
Start the conversation