Fubo is now the official live TV streaming partner of The Athletic. Fubo and The Athletic today announced a new multi-year partnership deal that results in Fubo becoming The Athletic’s first streaming partner..
With both Fubo and The Athletic focused on sports, the new partnership provides a way for each company to promote its services and products to a like-minded audience.
According to the announcement, Fubo will now be integrated into live game blogs and additional content on The Athletic platform as a go-to sports streaming destination. The partnership will also see the two working together on custom in-content modules featuring relevant game information.
“We are thrilled to partner with Fubo, a leader in live sports streaming, as our first official streaming partner,” said Sebastian Tomich, chief commercial and development officer, The Athletic. “This partnership brings together The Athletic’s unrivaled sports journalism and Fubo’s dynamic live content, enhancing the way fans engage with sports. Together, we are committed to building a deeper community of sports enthusiasts, providing the best coverage and creating immersive new experiences for fans at both the local and national levels.”
The Athletic and Fubo have also confirmed that they plan to continue working together to jointly develop new product features for The Athletic platform in a bid to create a unique and market-leading user experience.
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