Fubo is now in the process of rolling out an optimized streaming experience via its Android and iOS mobile apps. The change is specifically designed to offer sports fans a better on-the-go experience when using their mobile devices.
Key Takeaways
- Fubo’s AI‑enhanced mobile experience on Android and iOS provides sports fans with faster access to live content, highlights, and breaking updates on the go.
- New features include live video carousels, expanded Team Channels, vertical video, and AI‑powered alerts.
- Thanks to the new features, subscribers will be able to access key plays, news, and personalized moments instantly.
While Fubo has always been a popular live TV option for sports fans, that doesn’t mean the sports-centric experience is perfect.
And when it comes to the live TV service’s mobile apps, this is now one of the key areas Fubo is looking to improve.
What’s more, it seems Fubo is leaning heavily on the use of AI to power these latest mobile improvements. Presumably, the same AI the company already uses to offer AI-generated Instant Headlines on living room devices.
“At Fubo, we’ve already mastered the living room. Now, we’re conquering the on-the-go space,” said Isaac Josephson, senior vice president, product management, Fubo.
According to Fubo, the new optimized Android and iOS experience includes:
- Live video in carousels – Start watching the game right on Fubo’s home mobile screen with live, in-line video in carousels. By featuring live video, rather than static images, immediately when opening the app, users can find and discover content more quickly. Live video also turns the dynamic home screen into a destination within the Fubo app.
- Advanced Team Channels – Fubo’s popular Team Channels feature enables users who have DVR’d coverage of their favorite teams to stream team-based playlists of bite-sized game coverage and news. Now this expanded feature offers more filters based on favorite leagues, and coverage of key sports moments at large.
- Vertical (portrait) video for Team Channels – Aligning with the vertical mobile experience, Team Channels is showcased on the home screen in portrait mode. This feature will launch in the coming weeks.
- Key moments in Game Alerts – Fubo’s personalized Game Alerts, which notifies fans when their favorite teams are playing, has been expanded. Now, pro baseball fans can receive push notifications about the biggest plays, and, with AI, tap to see them on the go.
- Breaking news alerts – With Fubo’s AI technology, users can receive breaking news text alerts while they’re on the go. And, with one tap of the text, they can start watching live news coverage.
With these improvements, Fubo is looking to make sure sports fans have the best streaming experience possible, whether they are at home or away from home.
“We recognize that sports fans and news junkies aren’t always at home. By leveraging our proprietary AI at scale, we’re transforming the Fubo mobile app from a simple streaming tool into a high-value, personalized, content engine. Fans rely on their smartphones for updates and quick hits, and Fubo is committed to delivering these high-stakes moments in addition to full live coverage,” added Josephson.
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