HappyKids has partnered with Major League Baseball (MLB) to bring MLB Clubhouse content to its platform. The deal marks the first partnership between HappyKids and a major sports league and provides users with access to a variety of kid-friendly MLB programming.
What You Need to Know
- HappyKids is adding a variety of MLB Clubhouse content to its streaming platform.
- The arrival of MLB Clubhouse content marks HappyKids’ first-ever partnership with a major sports league.
- Available sports content includes kid-friendly highlights, animated series, and player stories tailored for young viewers and families.
Thanks to the new partnership, users of the HappyKids platform will now have access to a variety of MLB Clubhouse programming, including animated series, player storytelling, highlights and educational content.
Considering the HappyKids platform is built for kids and families, the sports content is designed to be brand-safe and specifically curated with younger viewers in mind.
“HappyKids’ goal has always been to meet the demand of our audience and bring them the content they are looking to watch,” said David Di Lorenzo, SVP Content Acquisitions and Partnerships, Future Today. “This deal enhances our ability to bring content geared to kids along with highlights from Major League Baseball, a major sports league. Sports fandom starts young, and we want HappyKids to be the place where that fandom is born.“
According to the announcement, the newly added MLB Clubhouse content began rolling out in August via the HappyKids website and additional programming is expected to roll out on an ongoing basis.
In addition, MLB Clubhouse content is also expected to become available across the HappyKids app portfolio over time, providing younger sports fans with more ways to access the sports content.
“Reaching young fans means meeting them on the platforms where they already spend their time with their families,” said Gregg Klayman, SVP Product Development and Content Strategy, Major League Baseball. “Partnering with HappyKids allows us to put MLB Clubhouse in front of families in a trusted, co-viewing environment, extending the reach of our content well beyond our own channels and helping more households discover the fun, creativity and personalities that make baseball and softball unique.”
Although a first for HappyKids, this is not expected to be the last, with Future Today confirming plans to build on this collaboration with additional major sports league partnerships in the coming months.
Start the conversation