Hulu Live TV is the latest live TV service to increase in price. The current price increase brings the cost of a live TV subscription through Hulu as close as possible to the $100/mo marker.
What You Need to Know
- Hulu Live TV has increased to $99.99/mo, resulting in a $10 price increase.
- The new price has already taken effect for new sign-ups, while existing subscribers will see the increase next month.
- By the time Hulu Live TV hits its 10th anniversary next May, the monthly price will have climbed by $60 since the 2017 launch.
The cost of a Hulu Live TV subscription has now risen to $99.99 a month. With the price previously set at $89.99 following last year’s increase, the current price change results in a monthly increase of $10.
The price increase took effect on Wednesday (Sept. 23, 2026) for new subscribers signing up to Hulu Live TV.
Existing subscribers can expect the cost of their live TV package to increase on or after October 21, 2026, depending on their individual billing cycle.
Considering a $5 price increase in Dec. 2021 increased the price to $69.99/mo, the cost of a Hulu Live TV subscription has now increased $30/mo since the beginning of 2022.
And by the time the 10th anniversary of Hulu Live TV arrives in May of next year, the cost would have risen $60/mo since launch.
Hulu Live TV is Now a $100/mo Live TV Service
At $99.99 a month, Hulu Live TV is now effectively a $100/mo live TV service, making it one of the more expensive around.
Here’s how the price currently stacks up against comparable packages from other major live TV streaming services.
| SERVICE | Channels | Price |
|---|---|---|
| DirecTV | 75+ | From $86.99 |
| Frndly TV | 50+ | From $8.99 |
| Fubo | 180+ | From $86.99 |
| Hulu Live TV | 100 | $99.99 |
| Philo | 70+ | From $25 |
| Sling TV | 30+ | From $45.99 |
| YouTube TV | 100+ | From $82.99 |
As a reminder, Hulu Live TV does include access to the basic Hulu and Disney+ libraries at no additional cost.
With both of these streaming services also having increased in price this week, live TV subscribers do technically get $25 in additional streaming value, lowering the overall cost they pay for the live TV portion of the package.
For those that prefer streaming the Disney+ and Hulu libraries without ads, they have also now seen their price increase.
The Hulu Premium + Live TV, Disney+ Premium, and ESPN Select package now costs $109.99/mo, reflecting a $10 price increase.
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