Amazon is upgrading its Prime Video streaming experience for NBA fans through the addition of a number of new features. Once the new season tips off, basketball fans will have access to a customizable Multiview, AI-powered Key Moments, and more.
Key Takeaways
- Prime Video’s new 11-year NBA deal will launch with premium streaming features, including a customizable Multiview that lets fans watch multiple games simultaneously.
- AI-powered Key Moments and Rapid Recaps provide instant, highlight-driven updates and comprehensive game summaries under two minutes.
- Additional enhancements include real-time box score stats during live games, integrated live betting information, HDR video quality, and ultra-low latency streaming technology for an improved viewing experience.
Amazon’s new Prime Video features arrive just in time for the start of the new NBA season, and that’s not a coincidence. Last year, Amazon struck a deal to make Prime Video the new streaming home of the NBA.
That 11-year agreement with the NBA begins with the 2025-26 season, on October 24, and NBA fans will be able to begin their Prime Video experience with a number of notable upgrades. Arguably, the most useful will be the availability of a customizable Multiview.
As is the case with Multiview offered by other streaming services, NBA fans subscribed to Prime Video will be able to watch a combination of games simultaneously on the one screen. In Prime Video’s case, Multiview will support simultaneous streaming of NBA on Prime and NBA League Pass games at the same time.
Prime Video’s Multiview is also customizable, allowing sports fans to choose a primary game to watch in a larger window while keeping an eye on other NBA matchups in smaller windows.
Another notable feature, and one already offered by the likes of YouTube TV, Key Moments allows Prime Video subscribers to keep up to date on what’s happened so far.
These key moments are curated by AI and designed to provide instant access to the plays that matter the most. While watching a game, fans can quickly relive or catch up on all the important moments, with each in-game highlight featuring a full description of the play.
If more interested in a greater recap of what’s happened so far, Prime Video will also offer ‘rapid recaps.’
As the name suggests, Rapid Recap offers a more through recap of what’s happened than an individual Key Moment. In spite of being more thorough, a Rapid Recap still looks to deliver a full recap of everything that’s happened in less than two minutes.
Other features NBA fans can look forward to include traditional box score stats in real-time and without leaving the live game, a dynamic, real-time integration of betting information during live game action, and HDR video and proprietary ultra-low latency technology.
Start the conversation