Save 50% on Hallmark+ and Stream Hallmark’s 2026 ‘Christmas in July’ Movies

Hallmark’s annual Christmas in July programming event is now here and new subscribers can currently get a Hallmark+ subscription at a cheaper price than usual, thanks to a limited-time deal that knocks 50% off the cost of an annual plan.

A Hallmark+ annual subscription normally costs $79.99 a year. However, as part of the company’s Christmas in July celebrations, Hallmark is currently offering the first year for just $39.99.

At this price, new subscribers save $40 on their first year, a 50% discount on the usual cost, when signing up with the STREAM4SUMMER promo code.

With a subscription, Hallmark+ subscribers can stream all the brand-new movies the day after their cable premiere on the Hallmark Channel. The first of which, Christmas Under Construction, premieres tonight (July 4) at 8/7c.

The other new Hallmark movies premiering this month include O Little Christmas Market, Snowbound for the Holidays, and Love Under the Mistletoe.

One of these new movies will premiere on the Hallmark Channel every Saturday and then will be available to stream on Hallmark+ the following day.

As a reminder, in addition to a library of original Hallmark movies and series, Hallmark+ subscribers also get access to a selection of exclusive content and rewards each month, including a $5 Gold Crown coupon and a free custom greeting card.

While designed to be a July promotion, new subscribers actually have up until August 31, 2026, to sign up to the annual plan and save 50% on the first year.