If you’ve been considering signing up to HBO Max, and are willing to pay for a year upfront, then now is a very good time to sign up. The Warner Bros. Discovery streaming service has slashed the price of its annual plans for the first year.
What You Need to Know
- HBO Max has significantly reduced the price of all annual plans for the first year.
- Both ad‑supported and ad‑free tiers cost less, lowering the average monthly cost of down to as low as $6.58.
- The limited-time sale has landed just ahead of this weekend’s House of the Dragon season three premiere.
Beginning today (June 18) and continuing through Wednesday, July 15, 2026, new and returning HBO Max customers can save even more on an annual plan.
For example, the cheapest With Ads plan has dropped from $109.99 to $78.99 for the first year. This results in an additional $31 in savings, and works out to be just $6.58/mo on average.
Similar discounts are also available with the ad-free plans. The Standard ad-free plan has dropped from $184.99 to $132.99 ($11.08/mo on average) and Premium has dropped from $229.99 to $164.99 ($13.75/mo on average).
The timing of the promotion couldn’t be any better for fans of Westeros, as the season three premiere of House of the Dragon arrives on HBO Max this weekend, with additional new season three episodes dropping every Sunday.
In addition to House of the Dragon and Game of Thrones, an HBO Max subscription also unlocks access to a large library of exclusive originals, movies, documentaries, and more from brands like HBO, Warner Bros., A24, and the DC Universe.
Opting for one of the ad-free plans also unlocks access to additional sports programming, including select live sports events.
As is typically the case with streaming deals, annual subscriptions will auto-renew at their usual rates following the first discounted year.




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