Tubi is making it significantly easier for users to cast content from their iOS or Android device directly to a Fire TV device. Although this is already possible, Tubi’s newest support removes many of the hurdles often associated with casting.
Key Takeaways
- Tubi is launching Matter Casting support, allowing iOS and Android users to cast directly to Fire TV without needing to first install the Tubi app or set anything up.
- Once connected, users can manage the entire Tubi experience, including playback and navigation, on the Fire TV device directly from their mobile device.
- The feature will be available worldwide by the end of this month, but only on select Fire TV models like the Fire TV Stick 4K Max, Omni QLED, Omni Mini-LED, and Cube (3rd Gen).
Tubi‘s new casting feature goes live next week and is made possible through the use of Matter Casting, a next-generation casting standard that removes many of the casting cross-platform device and OS restrictions.
Once live, for example, Tubi users will find they can cast Tubi content directly from their iOS and Android devices to a Fire TV device, regardless of whether they have the Tubi app already installed on the Fire TV device.
The support doesn’t just extend to the initial casting. Once connected, the Tubi user will also be able to control the entire Tubi experience on the Fire TV device directly from their mobile device.
Basically, with Matter Casting support taking care of app installation, authentication, and real time playback control, Tubi users won’t have to worry about any restrictions involved with using an iOS or Android device, including initiating downloads, signing in, or setting anything up.
“In a world where content proliferates and entertainment lovers want to jump into a movie or TV show as quickly as possible, an experience that is hyper-personalized to your taste and effortless to get into is paramount,” said Deirdre Hesseldieck, SVP of Product, Viewer Experience at Tubi. “With Matter Casting, we’re simplifying connected viewing by removing setup friction and enabling instant access to content.”
Although this upgrade is designed to improve cross-device compatibility, the Matter Casting support will still be limited to select Fire TV devices including Fire TV Stick 4k Max, Fire TV Omni QLED Series, Fire TV Omni Mini-LED, and the Fire TV Cube (3rd Gen).
While the new support is due to begin rolling out next week, Tubi says all users globally can expect to have access to Matter Casting support by the end of the month.
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