Tubi, The Roku Channel, and Pluto TV are the top three free ad-supported streaming television (FAST) services in the United States. According to the latest data from Parks Associates, Tubi is the clear leader overall.
What You Need to Know
- Tubi is the No. 1 FAST service in the U.S., according to the first Top 10 FAST rankings by Parks Associates.
- The Roku Channel, Pluto TV, Samsung TV Plus, and Xumo Play rounded out the top five.
- Reports show FAST is no longer just a cost‑cutting solution, with their ease of use and nostalgic libraries appealing to users.
Parks Associates releases its Top 10 US Subscription Streaming Video Services list each year, with Netflix and Prime Video typically battling it out for the top spot.
While the 2026 Top Subscriptions Services list won’t arrive until later in the year, the market research company today released its Top Ten US FAST Services list.
In fact, this is the first time that Parks has released a top 10 FAST list like this.
According to the data, 46% of US internet households regularly use FAST services to watch long-form video content, and Tubi is the most popular FAST service overall.
It is not close either, with Tubi seemingly leading second place by close to 20 million average monthly viewers.
Following Tubi is The Roku Channel in second, Pluto TV in third, Samsung TV Plus in fourth, and Xumo Play in fifth.
Top 10 FAST services based on average monthly viewers
- Tubi
- The Roku Channel
- Pluto TV
- Samsung TV Plus
- Xumo Play
- LG Channels
- ViX
- Local Now
- WatchFree+
- Sling Freestream
Earlier this week, a report from Hub looked to highlight how FAST is continually evolving beyond its original cost-cutting status and becoming an in-demand industry in its own right.
A sentiment that’s echoed in this latest report.
“FAST services are no longer a secondary viewing option, they are a central part of the streaming landscape,” said Michael Goodman, Director, Entertainment Research, Parks Associates.
Although the free nature of these services remains the main selling point, the previous report by Hub identified how quick access, ease of you, and nostalgic libraries have all become major selling points for FAST services.
Another point reiterated in this latest report.
“The gap between leaders like Tubi and the rest of the market underscores the importance of content breadth, distribution partnerships, and user experience in driving viewer engagement,” added Goodman.
With subscription fatigue and rising streaming costs continuing to prove problematic, it is expected that FAST usage and viewership will continue to rise throughout the rest of 2026 and beyond.
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