Victory+ has agreed a multi-year content distribution deal with the Dallas Cowboys. The new partnership means Victory+ will become the first third-party streaming home for a wide selection of Dallas Cowboys original content.
Key Takeaways
- Victory+ has secured a multi‑year deal to become the first third‑party streaming home for Dallas Cowboys original content.
- The agreement gives Cowboys fans in the team’s home market access to a wide slate of shows and live press conferences.
- The agreement will also result in new original content being produced by Victory+ in collaboration with the Cowboys.
Victory+ launched back in 2024. While originally advertised as the streaming home of the Dallas Stars, the plan was always for the direct-to-consumer streaming platform to become home to other professional sports teams and leagues.
Victory+ has continued to make good on that plan since then, forging partnerships with other sports teams and leagues, including agreements with the Texas Rangers, Anaheim Ducks, the WHL, LOVB and the NWSL.
The platform’s latest partnership will see Victory+ becoming home to a wide variety of Dallas Cowboys original content.
Fans within the Cowboy’s home market will be able to stream programming like Draft Day Insider, Inside Training Camp, Flashback, Storyline, Game Night, and Cowboys Spotlight.
Fans will also be able to use the service to watch Monday coach press conferences (live and on-demand) throughout the season.
“The Dallas Cowboys represent the pinnacle of sports and entertainment, and this partnership marks a defining moment for our platform,” said Neil Gruninger, President & CEO of A Parent Media Co. Inc. “It confirms that Victory+ is the true home for North Texas fandom. We are proud to partner with this legendary franchise to expand fan engagement and deliver a premium experience to one of the world’s most loyal fan bases.”
In addition to all of this existing content, the agreement will also result in the release of new original content, produced by Victory+ in collaboration with the Cowboys.
“We are always looking for innovative ways to bring our fans closer to the action,” said Derek Eagleton, Sr. Vice President of Media and Programming for the Dallas Cowboys. “Partnering with Victory+ creates new opportunities to engage our fans and will amplify our reach. We are proud to partner with such a forward-thinking platform and look forward to delivering exciting new content from our team and players.”
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