Amazon has announced a new streaming player, the Fire TV Stick 4K Select. Priced at just $39.99, the Fire TV Stick 4K Select is the company’s most affordable 4K streaming stick to date.
Key Takeaways
- Amazon’s Fire TV Stick 4K Select ($39.99) offers a budget-friendly entry point to 4K streaming compared to existing models.
- Replacing Android-based Fire OS, the streaming stick runs on Amazon’s new Vega operating system.
- The Fire TV Stick 4K Select will soon include support for Xbox Gaming, Luna cloud gaming, and Amazon’s enhanced AI assistant Alexa+.
While Amazon already offers a range of streaming players to suit the needs of different buyers and budgets, the new Fire TV Stick 4K Select is designed to offer an even cheaper entry point to 4K.
The Amazon Fire TV Stick 4K, for example, retails for $49.99. Although it is currently on sale for just $24.99, the Fire TV Stick 4K retails for $10 cheaper than the Fire TV Stick 4K.
In addition to 4K picture quality with HDR10+ support, another notable difference with the Fire TV Stick 4K Select is that it comes running on Vega. This is Amazon’s own operating system and expected to eventually replace Android-based Fire OS on the company’s Fire TV devices in the future.
In spite of the switch to Vega, buyers of the new Fire TV Stick 4K Select can still expect a similar experience, including access to the same streaming apps and services.
Amazon has also confirmed that the new Fire TV Stick 4K Select will soon support Xbox Gaming, Luna, and Alexa+. The latter of which is the latest version of Amazon’s personal assistant, powered by generative AI.
Similar to Google’s Gemini, which is now in the process of rolling out on Google TV players and TVs, Alexa+ is designed to be far more conversational, making it better in responding to commands, including more complex and conversational-based questions.
For those interested in picking a Fire TV Stick 4K Select up, the latest Amazon streaming player is available to pre-order today and is expected to start shipping next month.



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