If you’re a Bravo fan then you may want to check out Peacock‘s new Your Bravoverse feed that’s now live in the mobile app. The introduction of the feature marks yet another example of streaming services moving beyond traditional content and into additional experiences powered by AI.
What You Need to Know
- Peacock has launched a new Your Bravoverse mobile app experience explicitly designed for Bravo fans.
- The feature uses artificial intelligence to customize short video feeds in real time.
- Your Bravoverse also includes an AI-generated version of Andy Cohen.
Now available via the homepage in the Peacock mobile app, Your Bravoverse is designed to be a personalized hub for Bravo fans by delivering a feed of Bravo moments that’s specifically tailored to each user.
As is the case with similar features offered by other streaming services, Your Bravoverse primarily relies on the use of artificial intelligence (along with some “editorial expertise“) to ensure content is personalized to the user.
This personalization also takes place in real time, with the Your Bravoverse feed constantly updating based on how users have engaged with prior clips.
It is not just the recommendations engine that makes use of AI, as Your Bravoverse also includes a video AI-generated version of Andy Cohen that provides additional commentary, context, behind-the-scenes details, and recaps.
“Bravo fans never watch just one episode. They want the backstory, the receipts and what happened three seasons later. Your Bravoverse on Peacock is built for exactly that! It’s a new way to go down every Bravo rabbit hole, rediscover iconic moments and find new ones based on what you love. Whether you’ve been watching for 20 years or you’re just tuning in, there’s always more to uncover. And now you have a version of me to guide you through it!,” said Andy Cohen.
In terms of content, mobile users can expect access to unforgettable one-liners, meme-worthy moments, and exclusive, never-before-seen content.
There’s also the option to scroll vertically to explore personalized playlists, or swipe horizontally to explore the different playlist categories.
In cases where the user comes across a short video they would like to delve deeper into, Your Bravoverse includes the ability to tap directly on a clip to jump into the full episode or season.
Naturally, the Your Bravoverse also opens up another avenue for advertisers to reach audiences through the deployment of custom experiences and/or by having the AI-generated Andy Cohen mention the brand.
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