Peacock is now in the process of testing a new conversational AI search feature. Intended to help users discover content, the new AI search tool is being tested as part of a much wider and major app refresh.
What You Need to Know
- Peacock is testing a new chat-style search tool that lets users find titles by mood or theme and refine results with follow-up prompts.
- The new AI search feature is part of a wider mobile app refresh.
- Other new features coming to the app include Franchise Hubs and wider support for vertical videos.
Peacock’s new conversational AI search is designed to offer a significantly upgraded search experience. Instead of searching for a specific title, users can search more generally. For example, searching for a mood, theme, or similar title.
Where the conversational aspect comes into play is that the user can then continue to refine their search through follow-up prompts. Basically, they’ll be able to converse within a chat in the app as part of the search process.
As this is still a feature in testing, it remains unclear as to when the new conversational AI search will become available to all users, with testing expected to continue through early 2027.
This is not the first time Peacock has toyed with artificial intelligence. Last month, for example, Peacock added a new Your Bravoverse fandom feed featuring an AI Andy Cohen to its mobile app.
Conversational AI Search Part of Major App Refresh
The testing of the new AI search tool is part of a much wider mobile app refresh and experience that’s currently in the process of rolling out through multiple new features and stages.
One of the more visual changes will be a greater focus on fan hubs on the home screen. These Franchise Hubs bring related episodes, podcasts, clips and experiences together with a view to offering a more direct and quicker route to popular franchises like Minions, The Traitors, Love Island USA and One Chicago.
For those that have already found a franchise or content theme they enjoy, they can expect to begin seeing a new Jump Back In banner at the top of the app to streamline the ability to continue watching.
As part of the next step in the evolution of its existing vertical videos feature, Peacock also plans to expand the mobile-first experience to more live sports and entertainment options, including The Voice, NCAA basketball games and golf, automating the process of switching between horizontal and vertical displays depending on the orientation of the device being used.
Similar to the conversational AI search, Peacock mobile app users can expect to see some or all of these changes becoming more visible over the coming months and throughout 2027.
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