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Amazon Reportedly Plans To Shut Down Its Freevee Service Soon

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Amazon reportedly plans to shut down its Freevee streaming service later this year. With Prime Video now including ads, it would seem Amazon no longer sees much value in maintaining Freevee as a separate streaming service.

Originally IMDb TV, the ad-supported streaming service was rebranded as Freevee in 2022. The main difference between Freevee and Prime Video is that Freevee is a completely free streaming service, similar to Pluto TV and Tubi.

The news on the shuttering of Freevee comes from Adweek, which cites “three people familiar with the strategy” for the information. According to the report, the change is part of a wider effort by Amazon to now focus its advertising efforts on Prime Video. While no firm date for when Freevee is expected to close down has been provided, Adweek does point to the likelihood of it happening in the second quarter of this year.

Even though the use of ads in Prime Video reduces the gap between Freevee and Prime Video, there is still the difference in price. After all, Freevee is free to use and the ad-supported version of Prime Video requires a paid subscription.

On this point, the report suggests that the shuttering of Freevee will result in Prime Video adopting a three-tier approach. Essentially, there will still be a free tier, along with the option to upgrade to ad-supported plan, and the option to upgrade again to the ad-free plan.

One thing that remains unclear is whether this will also mean that ad-free Prime Video subscribers will get ad-free access to the entire Freevee catalog. Considering that’s not currently the case for those that upgrade, the shuttering of Freevee could add more value to Amazon’s ad-free tier.

John Finn
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John Finn

By John Finn

John Finn is the Founder and Editor of Streaming Better, a platform created in 2019 to help consumers navigate the complicated live TV streaming and subscription service market.

John has been covering technology for various online publications since 2014. After originally covering the wider tech industry as a writer and editor, John now spends his time focusing on the emerging video-streaming market, including live TV streaming, SVOD, AVOD, FAST, and TVOD services.

In a bid to keep up to date on the industry, John actively subscribes to multiple streaming services at the same time. However, John continues to advocate that the best approach for consumers is to rotate between streaming services as needed.

A Psychology graduate from England, who now lives in the US, John previously worked in the aviation industry as an airline reviewer. While reviewing airlines isn't quite the same as reviewing devices and streaming services, John brings the same analytical eye to all of his reviews and industry analysis, along with a special emphasis on what's best for the consumer.

Connect with John
X: @J_Finns

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