Diamond Sports And Amazon Agree Deal — Prime Video To Take Over DTC Services

This post may contain affiliate links and we may earn a commission. Learn more

Diamond Sports Group has confirmed a minority investment deal with Amazon. The deal is part of a much larger Restructuring Support Agreement (RSA) announced today that will eventually see Diamond emerge from bankruptcy.

Throughout 2023, the future of Diamond Sports, and by association, Bally Sports, remained unclear. Over the past few months alone, Diamond has agreed multiple deals with individual teams and leagues to cover the remainder of this season, and while it continued to work out the finer details of its restructuring plan.

Those details became far clearer today after Diamond announced the RSA with its largest creditor groups. As part of the agreement, Diamond explained that Amazon has committed to a minority investment in Diamond. In addition, Amazon has also entered into a commercial arrangement to provide access to Diamond’s services via Prime Video.

According to the details, Prime Video is now set to become “Diamond’s primary partner” and offer the option to purchase direct-to-consumer (DTC) access to local Diamond channels and content, including live MLB, NBA and NHL games, as well as pre- and post-game programming, through Prime Video Channels.

Evidently, this deal only applies to the teams for which Diamond still has DTC rights to. Not to mention, the deal does not impact the existing MLB, NBA and NHL broadcast deals Diamond has with MVPDs.

Basically, Amazon is now set to take over the streaming side of Diamond’s DTC services and operations, with those services set to be sold as premium subscriptions through Prime Video Channels. At present, it remains unclear how much these premium Prime Video subscriptions will cost, with the announcement simply explaining that “pricing and availability will be announced at a later date.”

John Finn
John Finn

By John Finn

John Finn is the Founder and Editor of Streaming Better, a platform created in 2019 to help consumers navigate the complicated live TV streaming and subscription service market.

John has been covering technology for various online publications since 2014. After originally covering the wider tech industry as a writer and editor, John now spends his time focusing on the emerging video-streaming market, including live TV streaming, SVOD, AVOD, FAST, and TVOD services.

In a bid to keep up to date on the industry, John actively subscribes to multiple streaming services at the same time. However, John continues to advocate that the best approach for consumers is to rotate between streaming services as needed.

A Psychology graduate from England, who now lives in the US, John previously worked in the aviation industry as an airline reviewer. While reviewing airlines isn't quite the same as reviewing devices and streaming services, John brings the same analytical eye to all of his reviews and industry analysis, along with a special emphasis on what's best for the consumer.

Connect with John
X: @J_Finns

Leave a Reply

Streaming can be frustrating but please be respectful and avoid personal information. All comments are moderated according to our comment policy.