DirecTV Launches AI-Powered ‘DirecTV Elect’ Platform For Political Advertisers

DirecTV has launched a new AI-powered digital platform for advertisers, DirecTV Elect. The new platform is designed to help political advertisers better reach CTV (connected TV) audiences.

DirecTV‘s new DirecTV Elect platform makes use of AI to provide political advertisers with greater insight into viewers in a bid to help them make better decisions when it comes to their CTV strategies.

For example, DirecTV Elect can be used to better understand when and where viewers can be reached. Specifically, viewers who are more likely to be more receptive to certain campaign issues and/or messages.

“AI is redefining how political campaigns discover and engage with voters, helping unlock deeper insights and more effective connections,” said Amy Leifer, Chief Advertising Sales Officer at DirecTV Advertising.

To further highlight the benefits of more accurately targeting the right viewers, DirecTV Advertising released some findings from a recent study that argues TV remains the best way to inform and engage users.

Some of the findings from that study include:

• 3 in 5 Americans trust political ads on TV
• Over 50% find political ads on TV to be the most persuasive
• 2 in 3 consume political content at least once a month via TV
• 2 in 3 seek more information after seeing a political ad

While great for advertisers, DirecTV also makes the case that the new platform is good for consumers too, by offering them a way to get information on the issues that matter to them.

“When that intelligence is complemented by the reach and credibility of television, voters gain greater clarity and confidence in what they see, while campaigns can achieve stronger results. DirecTV Elect brings these strengths together — combining the trust of television, the precision and flexibility of digital, and the intelligence of DirecTV Advantage, all fueled by AI,” Leifer added.