Ads
Ads have become a common part of the streaming experience in recent years, with many streaming services now either offering a dedicated ad-supported tier or completely relying on ads in replace of a paid subscription. Streaming has also led to an increase in the type of ad formats now available, including Pause Ads, Shoppable Ads and Interactive Ads.
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Club Canela Is A New Streaming Rewards Program For Canela TV Users
Canela Media is launching a new streaming rewards program for users of its Canela TV service. The new in-app Club Canela program rewards users for viewing content they already watch, while also providing brands with additional ways to reach and engage with U.S. Hispanic audiences. Canela TV is a completely free streaming service that provides…
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Over One-Third Of CTV Viewers Have Canceled A Streaming Subscription In The Past Year
36% of CTV viewers have canceled at least one paid streaming subscription in the past year. This is according to a new study from LG, which also highlighted the growing interest in free, ad-supported content and services. The Big Shift survey by LG Ad Solutions aims to look at general consumer behavior and preferences around…
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Max ‘With Ads’ Subscribers Have Now Lost Access To Live Sports And News
Max subscribers signed up to the ad-supported tier have lost access to live sports and the CNN Max live news feed. Ad-supported subscribers wanting to regain access to live sports or news will now need to consider upgrading to one of the two ad-free plans, starting at $16.99 a month. For reference, the Sports tab…
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Tubi Study Finds Americans Are Spending $129 On Streaming Services Each Month
A new study by Tubi found that Americans are paying around $129 each month on streaming services. The study, conducted in partnership with The Harris Poll, looks to provide insight into changes in consumer behavior and how marketers can better reach these changing audiences. According to The Stream 2025: Audience Insights Shaping Streaming study, the…
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60% Willing To Save Shipping And Payment Details On Their TV, Study Finds
Smartphones have become a very common way to shop online, but a new survey from LG Ad Solutions suggests smart TVs could become another popular option, especially if it was easier for consumers to save shipping and payment information. 70% of CTV viewers indicated they would save products in a wishlist on their TVs to…
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Pluto TV Wants You To ‘Feel The Free’ In Latest Brand Campaign
Pluto TV wants viewers to ‘Feel the Free‘ in its latest brand campaign. In the first two TV spots under the new campaign, the free service taps into ‘feeling the fear‘ and ‘feeling the intrigue.’ With Pluto TV being a free streaming service, the latest campaign is specifically designed to highlight how content from a…
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Streaming Ads Are Annoying, But Even Worse When Repeated After Rewinding
No one likes watching ads when streaming content, but the ad experience becomes even worse when ad breaks are repeated after rewinding. Even though signing up to an ad-supported tier helps to lower the cost, there’s no reason why subscribers should have to sit through the same ad break twice. While not every streaming service…
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YouTube Launches Premium Lite In The U.S., A Cheaper Ad-Free Subscription
YouTube has now launched a new and cheaper ad-free subscription option for consumers in the U.S. to consider. The new Premium Lite plan costs just $7.99 a month, making it almost twice as cheap as the existing Premium subscription. Technically, Premium Lite was already available in select countries as part of a pilot program. However,…
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Max ‘With Ads’ Subscribers To Lose Live Sports And News Next Month
Max subscribers signed up to the ‘with ads’ plan (Basic With Ads) are set to lose access to the B/R Sports and CNN Max add-ons next month. The loss of the add-ons is part of a wider change to integrate live sports and news content within the existing Max experience. While the initial plan was…
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BrightLine And Telescope Partner On New Interactive CTV Ads, Including Live Voting And Polls
CTV ads have become a lot more interactive over the last few years. Now, following a new partnership between BrightLine and Telescope, the level of interaction possible with streaming ads is set to be raised once again. BrightLine is already very active within the interactive ad industry. Last year, the company launched StreamLine, an automated,…
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Disney+ Clarifies Some Content Will Contain Ads, Even For Ad-Free Subscribers
Disney has started informing Disney+ subscribers of changes to its Subscriber Agreement. One of which is the clarification that those signed up to the Disney+ Premium (No Ads) tier may still encounter ads when watching some content. Here’s the exact wording of the clarification: “We are clarifying that, as we continue to increase the breadth…
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Tubi Launches New Shoppable Experience Ahead Of Super Bowl LIX
It might not cost anything to watch Tubi but that doesn’t mean you can’t spend money through the platform. The free streaming service has now launched a new shoppable experience. In partnership with Shopsense AI, the first of these shoppable experiences comes in the form of The Tubi Red Carpet Shop. Released ahead of the…
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Fubo Is Adding More Interactive Ads, Including Transactional And Gamified Ads
Fubo is constantly working on new ad formats in a bid to improve the user and advertiser ad experience, and four new formats are now confirmed to be coming to the live TV streaming service. Earlier this year, Fubo introduced a new Triple Play ad format that’s designed to increase the presence of a single…
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Netflix’s Ad-Supported Plan Climbs To 70 Million Monthly Active Users
Netflix‘s ad-supported plan now has 70 million monthly active users. The number highlights just how important the ‘with ads’ plan has become and is likely to continue to be in the future. It was two years ago this month when the ad-supported tier launched. By May of last year, the number of ad-supported subscribers had…
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AMC+ (With Ads) Now Available Through The Roku Channel
If you prefer to have Roku manage your subscriptions, you can now sign up to the cheapest AMC+ (With Ads) tier through The Roku Channel.
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A New Fubo ‘Triple Play’ Ad Format Is Coming To The Home Screen
Fubo’s ‘Triple Play’ ads are specifically designed for connected TV apps, and to increase the presence of a single brand on the Home screen.
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Screensaver Ads Arrive On LG Smart TVs
LG smart TV users can now expect to encounter full-screen Screensaver ads across the Home Screen, LG Channels and the LG Content Store.
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Ad-Free Paramount+: How Much It Costs And Reasons To Upgrade
Paramount+ subscribers can pay more each month for the ad-free ‘with Showtime’ plan. Here are some reasons why you might want to upgrade.
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Ad-Supported Apple TV+ Tier Continues To Get Closer, This Time In The UK
Apple has reportedly held talks over advertising tracking in the UK. Another indicator that an ad-supported Apple TV+ tier is in the works.
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Peacock Includes Commercials But You Can Pay More To Remove (Most Of) Them
Premium Plus is an upgrade that removes the ads from Peacock for an additional monthly fee. Here’s what you should know before upgrading.
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