Ads
Ads have become a common part of the streaming experience in recent years, with many streaming services now either offering a dedicated ad-supported tier or completely relying on ads in replace of a paid subscription. Streaming has also led to an increase in the type of ad formats now available, including Pause Ads, Shoppable Ads and Interactive Ads.
All Posts
‘Unfair’ Prime Video Ad-Free Upgrade Lawsuit Dismissed By Judge
A judge has dismissed a proposed class-action lawsuit against Amazon over the use of ads on Prime Video. The lawsuit was originally filed in February 2024, soon after Amazon introduced commercial breaks to Prime Video and charged an additional $2.99 a month to remove the ads. At the time, the lawsuit claimed that the introduction…
|
Amazon And Roku Partner To Increase Ad Inventory Reach Across Roku And Fire TV Platforms
Amazon and Roku might compete at a variety of levels, including hardware, but that doesn’t mean the two cannot find common ground, as demonstrated by their now combined approach to ad inventory. Thanks to a new partnership between Amazon Ads and Roku, advertisers buying through Amazon Delivery Service Partner (DSP) will now have access to…
|
Four More Interactive GameBreaks Are Coming To Samsung TV Plus
During last month’s NewFronts, Samsung Ads confirmed a number of new interactive ads were coming to the free streaming service, Samsung TV Plus. Among the new interactive ad types was GameBreaks, and Samsung is now expanding the variety of GameBreaks available. In replace of traditional ad breaks, GameBreaks are mini-games designed to offer more memorable…
|
DirecTV And TripleLift Partner To Launch Programmatic Pause Ads
DirecTV and TripleLift have teamed up to launch programmatic pause ads. Unlike traditional pause ads, programmatic pause ads are entirely automated, making use of technology to automatically buy and serve ads. At the end of May, Fubo launched programmatic pause ads on its Connected TV (CTV) platform. At the time, the company credited itself with…
|
Fubo’s Programmatic Pause Ads Are On Their Way
Fubo has now launched the availability of programmatic pause ads on its Connected TV (CTV) platform. According to Fubo, it is now the first CTV platform to offer this type of ad format. Pause ads are not new to Fubo, as the company launched this ad type, ads that appear on the screen when content…
|
Fubo Adds A Dedicated Women’s Sports Content Hub To Apps
In a bid to provide subscribers with quicker and easier access to women’s sports content, Fubo has now added a dedicated ‘Women’s Sports Zone‘ hub to its apps. The new zone also provides advertisers with another way to target a highly engaged audience. According to Fubo, the new zone was created in response to user…
|
Netflix’s Ad-Supported Plan Reaches 94 Million Monthly Active Users
Netflix is big. So big, in fact, that even its ad-supported tier has more monthly active users than many other streaming services have in total. Netflix’s ad-supported plan now reaches more than 94 million global monthly active users. Amy Reinhard, Netflix’s President of Advertising, confirmed the latest number today, as part of Netflix’s third Upfront…
|
New Pause Ads And Shopping Ads Coming To Prime Video As Amazon Confirms 130 Million Ad-Supported Customers In The U.S.
As Prime Video continues to see the number of ad-supported customers increase, Amazon has confirmed that it is investing more in its ad experience through the addition of new ad formats. On the topic of reach, Amazon confirmed the streaming service now has more than 130 million ad-supported customers in the U.S. alone. To put…
|
New Ads Are Coming To Tubi, Including Tubi Moments and Animated Pause Ads
Tubi might not show quite as many ads as other streaming services, but it is still completely reliant on ads, and heavily investing in the ad experience. In fact, a bunch of new as formats are on their way to the streaming service. Announced during IAB NewFronts 2025, Tubi confirmed that its new ad formats…
|
New Interactive Ads Are Coming To Samsung TV Plus, Including ShoppingBreaks and GameBreaks
Users of the free Samsung TV Plus streaming service can expect to begin seeing new interactive ad formats later this year. At IAB NewFronts 2025, Samsung confirmed two specific new ad formats are on the way, ShoppingBreaks and GameBreaks. Launching later this year, Samsung says ShoppingBreaks is designed to disrupt the shoppable TV game. These…
|
72% Of TV Viewing In Q1 2025 Was On Ad-Supported Platforms
If it wasn’t already clear that ad-supported plans and services are only going to expand in the future, new data confirms that 72.4% of overall TV viewing during the first quarter of 2025 was on ad-supported platforms. With less than 28% of viewing supposedly taking place on ad-free plans/services, it is clear that consumer behavior,…
|
Club Canela Is A New Streaming Rewards Program For Canela TV Users
Canela Media is launching a new streaming rewards program for users of its Canela TV service. The new in-app Club Canela program rewards users for viewing content they already watch, while also providing brands with additional ways to reach and engage with U.S. Hispanic audiences. Canela TV is a completely free streaming service that provides…
|
Over One-Third Of CTV Viewers Have Canceled A Streaming Subscription In The Past Year
36% of CTV viewers have canceled at least one paid streaming subscription in the past year. This is according to a new study from LG, which also highlighted the growing interest in free, ad-supported content and services. The Big Shift survey by LG Ad Solutions aims to look at general consumer behavior and preferences around…
|
Max ‘With Ads’ Subscribers Have Now Lost Access To Live Sports And News
Max subscribers signed up to the ad-supported tier have lost access to live sports and the CNN Max live news feed. Ad-supported subscribers wanting to regain access to live sports or news will now need to consider upgrading to one of the two ad-free plans, starting at $16.99 a month. For reference, the Sports tab…
|
Tubi Study Finds Americans Are Spending $129 On Streaming Services Each Month
A new study by Tubi found that Americans are paying around $129 each month on streaming services. The study, conducted in partnership with The Harris Poll, looks to provide insight into changes in consumer behavior and how marketers can better reach these changing audiences. According to The Stream 2025: Audience Insights Shaping Streaming study, the…
|
60% Willing To Save Shipping And Payment Details On Their TV, Study Finds
Smartphones have become a very common way to shop online, but a new survey from LG Ad Solutions suggests smart TVs could become another popular option, especially if it was easier for consumers to save shipping and payment information. 70% of CTV viewers indicated they would save products in a wishlist on their TVs to…
|
Pluto TV Wants You To ‘Feel The Free’ In Latest Brand Campaign
Pluto TV wants viewers to ‘Feel the Free‘ in its latest brand campaign. In the first two TV spots under the new campaign, the free service taps into ‘feeling the fear‘ and ‘feeling the intrigue.’ With Pluto TV being a free streaming service, the latest campaign is specifically designed to highlight how content from a…
|
Streaming Ads Are Annoying, But Even Worse When Repeated After Rewinding
No one likes watching ads when streaming content, but the ad experience becomes even worse when ad breaks are repeated after rewinding. Even though signing up to an ad-supported tier helps to lower the cost, there’s no reason why subscribers should have to sit through the same ad break twice. While not every streaming service…
|
Related: AdsYouTube Launches Premium Lite In The U.S., A Cheaper Ad-Free Subscription
YouTube has now launched a new and cheaper ad-free subscription option for consumers in the U.S. to consider. The new Premium Lite plan costs just $7.99 a month, making it almost twice as cheap as the existing Premium subscription. Technically, Premium Lite was already available in select countries as part of a pilot program. However,…
|
Max ‘With Ads’ Subscribers To Lose Live Sports And News Next Month
Max subscribers signed up to the ‘with ads’ plan (Basic With Ads) are set to lose access to the B/R Sports and CNN Max add-ons next month. The loss of the add-ons is part of a wider change to integrate live sports and news content within the existing Max experience. While the initial plan was…
|
Recent Posts
- What To Watch This Weekend: 10 New Movies And Shows Now Streaming (July 18, 2025)
- 12 Angry Men, Leaving Las Vegas, and More MGM Classics Now Streaming Free On Fawesome
- You’ll Probably Only Be Able To Buy A Vizio TV From Walmart Soon
- DirecTV Testing New ‘Mix’ Multiview Channels For News, Sports And More
- Peacock Premium To Massively Increase In Price Next Week
The Streaming Better Newsletter
Get our latest news and guides in your mailbox.