Ads
With many services offering an ad-supported tier or completely reliant on ad revenue, ads have become a common part of the streaming experience. Streaming has also led to an increase in the variety of ad formats available, including Pause Ads, Shoppable Ads and Interactive Ads.
Latest news, updates, and guides about Ads.
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40% of HBO Max Subscribers Are on the Ad-Supported Tier
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40% of global HBO Max subscribers are signed up to the ad-supported tier. This is according to Warner Bros. Discovery and its…
Vizio Users Now Seeing an Unwanted Ad When Switching Inputs – But It’s Not an Ad
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Vizio users are now beginning to encounter an ad when switching inputs. While ads are a common part of the TV experience,…
Philo to Begin Showing Ads When Content Is Paused
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Philo is currently in the process of rolling out pause ads and users can expect to begin seeing them soon. As the…
Netflix’s With Ads Plan Just Keeps Growing – Now Reaches More Than 250 Million
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Netflix’s ad supported plan just keeps growing. So much so that it now reaches more than 250 million monthly active viewers. The…
Shudder Now Includes Ads, and Costs More to Stream Ad-Free
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Shudder is the latest streaming service to launch an ad-supported plan. While the new ad-supported tier offers a way to save, its…
DirecTV Launches ‘Best of TV’ Advertising Campaign for Upfronts 2026
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DirecTV has launched a new ‘Best of TV‘ advertising campaign to coincide with Upfront Week. More than simply coinciding with the week-long…
Double The Ads To Lower The Cost Of Streaming, Says 36% of Americans
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With the cost of streaming continuing to increase, many consumers are becoming more tolerant of ads. According to a new report, many…
Unskippable YouTube Ads Just Got A Long Longer On Smart TVs
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If, like so many others, you tend to watch YouTube on a smart TV, you could be about to find that the…
More Interactive Ad Formats Are Coming To Tubi, Including New Pause Ads
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Tubi has confirmed new ad formats are coming to the popular free streaming service. All of the new ad types are interactive,…
84% Say Ads Are A Fair Trade-Off For Watching Free Content
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The percentage of people who are willing to sit through ads to avoid paying for a video streaming subscription continues to grow.…
More Than Two-Thirds Would Rather Save Money Than Pay Extra For Ad-Free Streaming
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More than two-thirds would prefer to save money than pay extra for an ad-free streaming experience. According to the new study, this…
DirecTV Launches AI-Powered ‘DirecTV Elect’ Platform For Political Advertisers
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DirecTV has launched a new AI-powered digital platform for advertisers, DirecTV Elect. The new platform is designed to help political advertisers better…
DirecTV To Use AI To Turn Idle TVs Into Interactive Shopping Experiences
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DirecTV plans to make use of AI to convert idle TV screens into new interactive experiences. The new experiences will be deployed…
Remote-Controlled Interactive Ads Lead To Stronger Recall And Higher Purchase Intent, Study Finds
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Remote-controlled interactive ads are more effective in unaided brand recall, according to a new study. The report not only found higher levels…
Ad-Supported Share Of Total Viewing Increased To 73.6% In Q2 2025
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Viewing of ad-supported content reached 73.6% of total viewing in Q2 2025, according to the latest data from Nielsen. The figure not…
DirecTV Wants You To Know It ‘Got Hot’ In Latest Ad Campaign
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After making a number of improvements to the user experience, DirecTV‘s latest advertising campaign is designed to let you know that ‘DirecTV…
DirecTV Study Finds Customers Are Receptive To Pause Ads
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A new study from DirecTV found that customers are generally receptive to the use of pause ads. DirecTV’s The Pause: Reaching TV…
‘Unfair’ Prime Video Ad-Free Upgrade Lawsuit Dismissed By Judge
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A judge has dismissed a proposed class-action lawsuit against Amazon over the use of ads on Prime Video. The lawsuit was originally…
Amazon And Roku Partner To Increase Ad Inventory Reach Across Roku And Fire TV Platforms
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Amazon and Roku might compete at a variety of levels, including hardware, but that doesn’t mean the two cannot find common ground,…
Four More Interactive GameBreaks Are Coming To Samsung TV Plus
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During last month’s NewFronts, Samsung Ads confirmed a number of new interactive ads were coming to the free streaming service, Samsung TV…
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