DirecTV Stream has now increased the price of its Max add-on to $15.99 a month, an increase of $1 a month. This puts the price of Max through DirecTV Stream in line with the cost of a standalone Max subscription.
In January of this year, the price of the ad-free Max subscription increased from $14.99 a month to $15.99 a month. Soon after, other providers increased their add-on prices, including both Hulu and YouTube TV.
DirecTV, however, opted to keep the price of its Max add-on locked at $14.99 a month for both new and existing subscribers. That has changed today, with the price having now been adjusted to $15.99 a month, in line with other providers, and Max itself.
This is a price increase that was known to be coming. We first noticed that DirecTV had started announcing the price increase back in July, warning those that were adding Max to their live TV package that the increase would would take effect on August 20, 2023.
We would also now expect existing subscribers to begin to see the cost of their add-on increase as well. As is typically the case with price increases, the date an individual subscriber will see their price rise depends on when they signed up and their individual billing cycle.
The increase in the price of Max hasn’t affected the introductory offer available to new subscribers. As a result, those signing up to DirecTV Stream and adding Max can still get the first three months of Max for free.
After those first three months, they will then begin paying the new $15.99 a month rate for Max, unless the add-on is canceled before then.
