After making a number of improvements to the user experience, DirecTV‘s latest advertising campaign is designed to let you know that ‘DirecTV is now hot.’
To help with the launch of the new ‘DirecTV Like You’ve Never Seen It‘ campaign, DirecTV has brought in Kumail Nanjiani and Rob Mac, who both star in a number of new ad spots.
“Tapping into the star power of Kumail and Rob, DirecTV is bringing our own glow up front and center to showcase all the ways we got hot, making finding what you love to watch effortless and personalized across on demand, live TV and streaming content,” said Kelly Jo Sands, senior vice president of digital marketing at DirecTV.
In the new ‘Got Hot‘ commercial, both Nanjiani and Mac are seen working out. They, as well as DirecTV, “are not sorry” about now being hot.
The video also highlights some of the changes that have come to DirecTV in recent months and years, including the ability to stream without a satellite and more flexible options in general.
In the ‘Major Range‘ commercial, Nanjiani can be seen highlighting one of the biggest changes to DirecTV in recent times – the introduction of the company’s Genre Packs. These skinnier live TV plans allow subscribers to sign up for smaller packages that might better suit their needs, and budget.
Finally, there’s the ‘Game Day Fit‘ commercial. In this one, both Nanjiani and Mac highlight how DirecTV can be a good option for live sports, and in particular, pro and college sports.
With the campaign now live, you can expect to see any or all of these ad spots, as well as other ‘DirecTV Like You’ve Never Seen It‘ promotional materials, across a variety of platforms, including TV, OTT, OLV (Online Video) advertising, and social media.
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