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Global HBO Max And Discovery+ Subscribers Climb To 97.6 Million

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Warner Bros. Discovery closed the first quarter of 2023 with 97.6 million combined HBO Max and Discovery Plus subscribers. Warner Bros. Discovery no longer provides subscriber numbers for each individual streaming service.

The reporting of combined subscribers began after the merging of WarnerMedia and Discovery Inc., and the two services have continually become closer in general since then. At the end of Q4, and 2022 as a whole, Warner Bros. Discovery reported 96.1 million combined subscribers.

With Warner Bros. Discovery now confirming it was serving 97.6 million global DTC subscribers at the end of Q1, 2023, this equates to an increase of 1.6 million on the previous quarter. As the company’s latest financials detail, the latest subscriber count also represents an increase on the 90.6 million reported at the end of the first quarter of 2022.

It is worth noting that the 97.6 million relates to the total number of global direct-to-consumer subscribers. In terms of the United States and Canada, Warner Bros. Discovery ended Q1 2023 with 55.3 million domestic subscribers.

This not only represents an increase on the 54.6 million reported in the previous quarter, but also an increase on the 53.4 million reported at the end of the first quarter of 2022.

The biggest gains, however, have came from international markets, with the number of international subscribers at the end of Q1 2023 totaling 42.3 million. This is up from the 41.5 million reported at the end of 2022, and the 37.2 million reported at the end of Q1 2022.

For those unaware, HBO max subscribers are about to see some big changes to the service. As confirmed last month, HBO Max will be rebranded as Max on May 23rd, and even though existing subscribers won’t need to do anything initially, they will notice changes to the app and the library once the change takes effect.

John Finn
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John Finn

By John Finn

John Finn is the Founder and Editor of Streaming Better, a platform created in 2019 to help consumers navigate the complicated live TV streaming and subscription service market.

John has been covering technology for various online publications since 2014. After originally covering the wider tech industry as a writer and editor, John now spends his time focusing on the emerging video-streaming market, including live TV streaming, SVOD, AVOD, FAST, and TVOD services.

In a bid to keep up to date on the industry, John actively subscribes to multiple streaming services at the same time. However, John continues to advocate that the best approach for consumers is to rotate between streaming services as needed.

A Psychology graduate from England, who now lives in the US, John previously worked in the aviation industry as an airline reviewer. While reviewing airlines isn't quite the same as reviewing devices and streaming services, John brings the same analytical eye to all of his reviews and industry analysis, along with a special emphasis on what's best for the consumer.

Connect with John
X: @J_Finns

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