Warner Bros. Discovery closed the first quarter of 2023 with 97.6 million combined HBO Max and Discovery Plus subscribers. Warner Bros. Discovery no longer provides subscriber numbers for each individual streaming service.
The reporting of combined subscribers began after the merging of WarnerMedia and Discovery Inc., and the two services have continually become closer in general since then. At the end of Q4, and 2022 as a whole, Warner Bros. Discovery reported 96.1 million combined subscribers.
With Warner Bros. Discovery now confirming it was serving 97.6 million global DTC subscribers at the end of Q1, 2023, this equates to an increase of 1.6 million on the previous quarter. As the company’s latest financials detail, the latest subscriber count also represents an increase on the 90.6 million reported at the end of the first quarter of 2022.
It is worth noting that the 97.6 million relates to the total number of global direct-to-consumer subscribers. In terms of the United States and Canada, Warner Bros. Discovery ended Q1 2023 with 55.3 million domestic subscribers.
This not only represents an increase on the 54.6 million reported in the previous quarter, but also an increase on the 53.4 million reported at the end of the first quarter of 2022.
The biggest gains, however, have came from international markets, with the number of international subscribers at the end of Q1 2023 totaling 42.3 million. This is up from the 41.5 million reported at the end of 2022, and the 37.2 million reported at the end of Q1 2022.
For those unaware, HBO max subscribers are about to see some big changes to the service. As confirmed last month, HBO Max will be rebranded as Max on May 23rd, and even though existing subscribers won’t need to do anything initially, they will notice changes to the app and the library once the change takes effect.