HBO Max has now been rebranded as Max. For those that have been following the recent developments, this should not come as too much of a surprise considering Warner Bros. Discovery previously confirmed that its flagship streaming service would be rebranded in May.
Existing subscribers should not have to do anything as existing HBO Max apps downloaded on phones, TVs, and other devices, should have already been updated to the new version with Max branding and features.
If a subscriber finds their apps haven’t updated automatically, and there’s no update waiting to be installed, the new Max apps can be downloaded on a device through the device’s app store.
For reference, this is not just a change in the name, but also a refining of the service in general. For example, it is expected that Max will get access to even more Discovery-related shows and content over the weeks and months ahead. This expansion of content beyond primarily HBO shows, movies, and documentaries is one of the reasons behind the dropping of HBO from the name.
In addition, and although there is still an ad-supported and an ad-free subscription, Max also now offers a new Ultimate Ad-Free plan, priced at $19.99 per month. In spite of the higher price, Ultimate offers many of the same benefits that were previously available with HBO Max’s standard ad-free plan including 4K playback.
For those that are already signed up to the standard ad-free HBO Max plan, Warner Bros. Discovery did previously confirm that subscribers will continue to have access to all of the features that were available with their HBO Max plan when they signed up.
However, the understanding here is that access to those features will only remain available (without upgrading to Ultimate) for a limited time. While it is currently unclear how long exactly, Warner Bros. Discovery had previously stated that the features will remain available for at least six months.
In the meantime, existing subscribers can just continue to use Max as they did HBO Max before. Those only now considering signing up to the service have the option of choosing between three subscription tiers that range in price from $9.99 to $19.99 per month.