Mattel is officially getting into the free, ad-supported streaming TV game with the launch of its first-ever FAST channels. The new ‘Barbie and Friends,’ ‘Hot Wheels Action,’ and ‘Mattel Jr.’ channels will make their debut on Samsung TV Plus when they go live later this year.
With these being FAST channels, they are available at no additional cost. Once available, the channels will be accessible directly through the dedicated ‘Kids’ section of the Samsung TV Plus app, available on Samsung smart TVs and Galaxy devices. The streaming service can also be accessed directly through a web browser at samsungtvplus.com.
In terms of content, Samsung TV Plus users can expect around-the-clock access to kids programming based on Mattel’s IP. Here’s how Mattel describes the new FAST channels.
- Barbie and Friends by Mattel – viewers can join Barbie and her best doll friends as fashion, friendship and thrilling adventures take center stage.
- Hot Wheels Action by Mattel – featuring heart-pounding races through the world of Hot Wheels, epic battles with He-Man and Skeletor, and charming railway adventures with Thomas & Friends.
- Mattel Jr. – a child’s passport to a world of enchantment, education, and endless fun with Kipper the dog, Pingu the adorable Penguin, and all of Fisher-Price’s beloved characters.
“We always aim to engage our fans in new ways with their favorite Mattel characters and storylines,” said Michelle Mendelovitz, Global Head of Mattel Television Studios. “We are pleased to partner with Samsung TV Plus to advance Mattel’s content strategy and provide audiences with a premium viewing experience.”
As these are FAST channels, we do expect the new Barbie and Friends, Hot Wheels Action, and Mattel Jr. channels to eventually become available on other free apps and platforms in the future.
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