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Max To Deliver Live Sports In Dolby Vision On Supported Devices

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Max has confirmed that all live sports will now be available to watch in Dolby Vision, and just in time for this weekend’s NBA All-Star Game. As this is an advanced HDR format, it will require access to a device that supports the playback of content in Dolby Vision.

For the past few months, Max has been offering access to live sports at no additional cost through its B/R Sports Add-On. The newly announced Dolby Vision support will also be reserved for content shown via the sports add-on.

With Dolby Vision support available, Max subscribers will be able to take advantage of an improved picture quality. Something which will inevitably be all the more beneficial when watching live sports. According to Max, the improved technology will be available at no additional cost to subscribers.

What’s more, Dolby Vision support will be available to all B/R Sports Add-On subscribers, regardless of their plan. This is in contrast to 4K, which does require subscribers to be signed up to the most expensive Max package. The $19.99 a month Ultimate Ad-Free plan is also required to watch supported titles with Dolby Atmos enabled.

Max is the first streamer to offer live sports in Dolby Vision, putting customers in the center of the action with stunning visuals that come alive with lifelike colors, sharp contrast, and rich details. The Max update launches just ahead of NBA All Star 2024 so users can enjoy the coverage with enhanced imagery, alongside Dolby Atmos’ immersive sound.”

As a reminder, the B/R Sports Add-On is only free to subscribers as part of a limited-time promotion. Originally due to end in February, Max recently extended the free access for another couple of months. Once the free period comes to an end, Max will begin charging an additional $9.99 for the sports add-on.

In the meantime, all Max subscribers will be able to take advantage of the new Dolby Vision support when watching live sports in the Max app on a supported device. Likewise, those signed up to the the Ultimate Ad-Free plan will be able to take advantage of both Dolby Atmos and Dolby Vision support when watching live sports in the app.

John Finn
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John Finn

By John Finn

John Finn is the Founder and Editor of Streaming Better, a platform created in 2019 to help consumers navigate the complicated live TV streaming and subscription service market.

John has been covering technology for various online publications since 2014. After originally covering the wider tech industry as a writer and editor, John now spends his time focusing on the emerging video-streaming market, including live TV streaming, SVOD, AVOD, FAST, and TVOD services.

In a bid to keep up to date on the industry, John actively subscribes to multiple streaming services at the same time. However, John continues to advocate that the best approach for consumers is to rotate between streaming services as needed.

A Psychology graduate from England, who now lives in the US, John previously worked in the aviation industry as an airline reviewer. While reviewing airlines isn't quite the same as reviewing devices and streaming services, John brings the same analytical eye to all of his reviews and industry analysis, along with a special emphasis on what's best for the consumer.

Connect with John
X: @J_Finns

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