Max’s B/R Sports Add-On To Remain Free For A Few More Months

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Max‘s B/R Sports Add-On will remain free to subscribers for a few more months. Max officially launched the premium add-on in October, unlocking access to a variety of live sports events and related content.

At the time, Max confirmed that the B/R Sports Add-On would cost an additional $9.99 a month on top of the cost of a Max subscription. As part of the launch, however, Max confirmed it would provide access to the add-on for free to subscribers through February 2024.

With that deadline approaching, Max has now decided to extend access to the add-on as a free benefit for another few months. According to a statement provided to Deadline, the decision was made to allow the company to “finalize some tech integrations” and “ensure a more seamless customer experience with our platform partners.”

While it would seem that the decision was made for the benefit of Max and its partners, it is clearly still a win for subscribers. It was understood Max originally intended to begin charging for the add-on in time for March Madness. Following this extension, however, subscribers will now be able to watch March Madness without having to pay anything more each month.

Not to mention, any and all of the rest of the live sports that will be made available through the add-on over the next few months.

As a reminder, the B/R Sports Add-On is currently available for free to all Max subscribers, and regardless of whether an existing or new subscriber. In other words, even if signing up to the cheapest ad-supported plan, subscribers still get access to the additional sports content during this free period.

John Finn
John Finn

By John Finn

John Finn is the Founder and Editor of Streaming Better, a platform created in 2019 to help consumers navigate the complicated live TV streaming and subscription service market.

John has been covering technology for various online publications since 2014. After originally covering the wider tech industry as a writer and editor, John now spends his time focusing on the emerging video-streaming market, including live TV streaming, SVOD, AVOD, FAST, and TVOD services.

In a bid to keep up to date on the industry, John actively subscribes to multiple streaming services at the same time. However, John continues to advocate that the best approach for consumers is to rotate between streaming services as needed.

A Psychology graduate from England, who now lives in the US, John previously worked in the aviation industry as an airline reviewer. While reviewing airlines isn't quite the same as reviewing devices and streaming services, John brings the same analytical eye to all of his reviews and industry analysis, along with a special emphasis on what's best for the consumer.

Connect with John
X: @J_Finns

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