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Netflix And Bath & Body Works Collaborate On ‘Bridgerton’ Product Collection

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Netflix Bath & Body Works Bridgerton Collection

Netflix and Body & Bath Works have partnered up to release a new collection inspired by Bridgerton. The launch of the new product collection has been timed to coincide with the release of season three of the popular show.

The third season of Bridgerton has been split into two parts. The first part, episodes one through four, are available to stream in May on Netflix. Part two, episodes five through eight, are currently scheduled for release in June.

Bath & Body Works announced its new collaboration with Netflix today, confirming the release of a Bridgerton product collection. The limited-edition collection consists of exclusive new fragrances, including a new Diamond of the Season fragrance, as well as various accessories that celebrate key icons and scenes of the show.

While the full Bridgerton collection is due to launch on Monday, March 25, My Bath & Body Works Rewards loyalty program members can shop Diamond of the Season on March 13 and March 14, both instore and online. To further celebrate the launch, a life-sized fragrance-emitting Diamond of the Season 3-wick candle is available to check out (today and tomorrow) at the Flatiron Plaza in New York.

At Bath & Body Works, we aim to forever transform the viewing experience for millions of Netflix fans by allowing the power of fragrance to transport them like never before into their favorite stories and scenes,” said Maurice Cooper, Chief Customer Officer at Bath & Body Works. “Scent is the most evocative of all our senses—it heightens our emotions, experiences and memories — and we want to take fandom for all those who love Bath & Body Works and Netflix to new levels through this inspiring new partnership.”

According to Body & Bath Works, this is a year-long partnership, so expect more product collaborations to be announced throughout 2024.

John Finn


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