Netflix Says If You Don’t Cancel Your Inactive Subscription, We Will

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Netflix is now making it even easier to cancel a subscription. In fact, so easy that some consumers won’t have to cancel at all. Netflix will do it for them.

Over the past few years, the average cost of the Netflix subscription has risen sharply. While the price of the basic Netflix plan has only increased $1 since late 2017, the standard plan – largely considered the plan most people subscribe to – encountered price rises from $9.99 to $12.99, during the same period. Likewise, the premium plan rose from $11.99 per month up to its current $15.99 per month. For subscribers who forget they have a subscription, or just don’t often watch a lot of Netflix, those rolling monthly costs can start to add up over time.

It is specifically those subscribers that Netflix is now looking to help with the company confirming that once an account remains inactive for a year, the company will reach out to the subscriber, either by email or in-app notification, asking them if they want to keep their subscription. Those who do will simply be able to confirm, while those who don’t respond at all to the notification will have their subscription automatically cancelled by the streaming service.

An interesting approach to keeping subscribers

With every quarter that passes, the emphasis is always on how many subscribers services like Netflix have gained. Due to this, it is not often the case that a service actively announces it will remove customers from its books.

Of course, Netflix has been one of the major beneficiaries during the COVID-19 outbreak with plenty of new subscribers, and the company also explained that the current number of inactive accounts totals “less than half of one percent of our overall member base.”

From a customer service point of view, it might just be good business for a company like Netflix to show that it is aware of current circumstances and is happy to help where possible.

We hope this new approach saves people some hard earned cash


Furthermore, Netflix added that its resigning up process is also fairly straightforward, with consumers having up to ten months to restart a subscription without losing access to favorites, profiles, and viewing preferences.

Therefore, not only is Netflix actively making it as easy as possible for inactive account holders to cancel their subscription, but it is also making it equally problem-free to sign back up again when ready.

Source: Netflix

John Finn
John Finn

By John Finn

John Finn is the Founder and Editor of Streaming Better, a platform created in 2019 to help consumers navigate the complicated live TV streaming and subscription service market.

John has been covering technology for various online publications since 2014. After originally covering the wider tech industry as a writer and editor, John now spends his time focusing on the emerging video-streaming market, including live TV streaming, SVOD, AVOD, FAST, and TVOD services.

In a bid to keep up to date on the industry, John actively subscribes to multiple streaming services at the same time. However, John continues to advocate that the best approach for consumers is to rotate between streaming services as needed.

A Psychology graduate from England, who now lives in the US, John previously worked in the aviation industry as an airline reviewer. While reviewing airlines isn't quite the same as reviewing devices and streaming services, John brings the same analytical eye to all of his reviews and industry analysis, along with a special emphasis on what's best for the consumer.

Connect with John
X: @J_Finns

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