NBCUniversal has confirmed Peacock will make greater use of Dolby’s full suite of picture and sound solutions this year. The expanded partnership will result in Dolby Vision and Dolby Atmos support becoming more widely available on the streaming service, including with live sports.
Key Takeaways
- Peacock is expanding its use of Dolby Vision and Dolby Atmos, bringing higher‑quality picture and immersive sound to more content, including live sports.
- Significantly more titles will adopt Dolby formats, with live events like Sunday Night Football, NBA, and MLB benefiting from the upgrades.
- Peacock also plans to adopt Dolby Vision 2 and Dolby AC‑4, making it one of the first streaming services to commit to Dolby’s next‑generation standards.
Peacock already offers Dolby Vision and Dolby Atmos support for a number of titles in its library. However, the new announcement confirms the variety of supported titles will increase significantly in 2026 and beyond.
In particular, Peacock plans to use Dolby Vision and Dolby Atmos to offer sports fans a more immersive experience when watching live sports including Sunday Night Football, NBA, and MLB.
“We deliver the most compelling content with the highest quality experience and unparalleled reliability on Peacock,” said David Bohunek, Senior Vice President of Global Video Engineering at NBCUniversal. “Our partnership with Dolby ensures that whether our subscribers are streaming a thrilling playoff game, the latest Universal blockbuster, or a critically acclaimed Peacock Original, they’re experiencing it exactly as creators intended – with breathtaking picture and immersive sound that brings every moment to life.”
In addition to expanding its current level of support for Dolby Vision and Dolby Atmos, NBCUniversal also confirmed Peacock will support Dolby Vision 2 and Dolby AC-4 when they launch later this year.
This announcement makes Peacock one of the first streaming services to confirm its intention to adopt Dolby’s next-generation solutions.
“Peacock is raising the bar for what streaming entertainment can be with Dolby,” said John Couling, Senior Vice President of Entertainment at Dolby Laboratories. “This partnership reflects our vision to push the boundaries of live sports and entertainment, delivering experiences that truly stand apart. With Dolby, Peacock stands as the premier destination for viewers who expect nothing less than exceptional entertainment at home.”
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