Pluto TV wants viewers to ‘Feel the Free‘ in its latest brand campaign. In the first two TV spots under the new campaign, the free service taps into ‘feeling the fear‘ and ‘feeling the intrigue.’
With Pluto TV being a free streaming service, the latest campaign is specifically designed to highlight how content from a variety of genres is available to stream for free, resulting in a platform that offers something for everyone.
To help bring attention to these different genres, Pluto TV’s latest TV ads revolve around individuals who experience real-world scenarios through the lens of a movie or series.
In the first of the two new TV commercials, Pluto TV highlights the variety of fear-inducing movies and shows users can stream for free, including heart-stopping horror and spine-tingling thrillers.
This is showcased through Gil, a man who has watched too much The Walking Dead on Pluto TV and now worries that there might be zombies everywhere.
In the second TV spot, the attention moves from fear to suspense, again highlighting that Pluto TV is home to plenty of free intriguing content, including heart-pounding twists and shocking reveals.
In this ad, Grace is unable to concentrate at a parent-teacher meeting, due to a single strand of hair on the table that now needs to be analyzed. If you haven’t guessed it yet, Grace has been watching too much CSI on Pluto TV.
As these new ads are only the first to be released under the new brand campaign, viewers can expect to see a number of other ‘Feel the ...’ commercials coming throughout this year, highlighting other popular genres users can stream for free on Pluto TV.
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