Roku users in the U.S. now have the option of finding and streaming games shown on YouTube TV directly through the Roku Sports section.
The move is designed to make it even easier for users to watch live sports, including NFL games. With YouTube and YouTube TV also the current home of NFL Sunday Ticket, the newly added YouTube TV support also makes it possible to find Sunday Ticket games in the Roku Sports experience.
“Our priority continues to be making game time effortless for our users,” said Joe Franzetta, Head of Sports, Roku Media. “Partnering with YouTube TV is a major step in delivering a comprehensive fan-centered experience that simplifies sports discovery and puts live action front and center for millions of fans.”
While the Roku Sports experience can be used to find and stream many other sports, the timing of the new YouTube TV support is not a coincidence considering the new football season is now getting underway.
This is all the more relevant for YouTube TV, as the live TV service has become a popular option for NFL fans. In addition to Sunday Ticket, YouTube TV also provides access to a number of sports-focused premium features favored by football fans, including Key Play and Multiview.
Regardless of whether an NFL fan, the new support now provides new and existing YouTube TV subscribers with another option for finding and streaming live sports, and without having to continually switch between apps and services.
From Roku’s perspective, and considering YouTube TV is the largest live TV streaming provider, this is a great way to appeal to YouTube TV subscribers while keeping them fully engaged with the Roku platform and experience.
Speaking of which, Roku also said YouTube TV is scheduled to become accessible in content discovery destinations across the Roku platform in the near future.
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