Live TV

Live TV Streaming Subscriber Tracker [Updated Q4 2023]

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The live TV streaming market has come a long way since the early days, and with a variety of live TV services to now pick from, consumers have more choice than ever before, and at varying price points.

All of which makes for an interesting landscape when looking at the number of subscribers each service has, how they compare to each other, and how those subscriber bases have changed (for better or worse) over time.

Subscriber tracker — summary

Disclaimer: The information listed in this tracker relates to the most recently confirmed subscriber numbers and does not take into account third-party estimates. Due to this, some of the figures might not be completely up to date and are dependent on when the company last publicly released data.

Subscriber tracker summary: updated March 2024

ServiceSubscribersAs of
DirecTV Stream656,000Jan. 2021
Fubo1.62 million*Jan. 2024
Hulu Live TV4.6 millionJan. 2024
Philo1 millionJan. 2024
Sling TV2.06 millionJan. 2024
YouTube TV8 millionFeb. 2024
*North America

As seen in the table above, YouTube TV is the live TV streaming service with the most subscribers in the United States, and by some margin. YouTube TV is followed by Hulu Live TV and Sling TV in second and third place, respectively.

Live TV subscriber tracker updated Q4 2023
Live TV subscriber tracker: updated Q4 2023

While the pie chart above excludes DirecTV Stream (due to the lack of recent data) and Vidgo (due to no available data), it does provide some insight into how the main services compare in terms of their confirmed subscriber bases.

Subscriber tracker — history

The information below provides a closer look at the subscriber history of the main live TV streaming services in the United States. You can use the links below to jump to a specific service.

DirecTV Stream subscriber tracker

DirecTV Stream banner

DirecTV Stream is one of the few services that doesn’t provide information on the number of subscribers. As a result, it is currently unclear just how many there are and how the service compares to the competition. This wasn’t always the case. Subscriber numbers were previously revealed when the service was operating as DirecTV Now and AT&T TV Now.

Originally, DirecTV Now started off quite strong and quickly grew beyond one million subscribers. In 2019, the subscriber losses started and continued up until official numbers stopped being reported at the start of 2021, prior to the spin-off of DirecTV.

DirecTV Now/DirecTV Stream subscriber history

DirecTV Stream Subscribers as of 2023
DirecTV Now/DirecTV Stream subscribers 2017-2021

DirecTV Now launched in late 2016 and was delivering live TV to more than 200,000 subscribers by the start of 2017. That number rose to 1,200,000 by the start of 2018, and to 1,590,000 by the start of 2019.

By the start of 2020, and following a rebrand to AT&T TV Now, the number of subscribers dropped to 926,000. The decline did not stop there, with the number confirmed to be 656,000 at the start of 2021.

The service was rebranded as DirecTV Stream soon after and subscriber numbers stopped being reported.

As ofSubscribers
DirecTV Stream
Directv stream live guide$80+
75+ channels
20 streams (at home)
Unlimited DVR
Sign up

Fubo subscriber tracker

fuboTV Banner

Fubo releases updated subscriber information each quarter making it easy to know how the live TV service is doing at any given time.

However, and unlike many of the other services on this list, Fubo operate in multiple countries. Due to this, Fubo tends to release separate numbers for North America and ROW (rest of world) markets, as well as a global total.

In spite of not being quite as popular as some other services, Fubo has consistently attracted more new users each year.

Fubo (North America) subscriber history

Fubo live TV subscribers 2020 to 2024
Fubo NA subscribers 2020-2024

Fubo was delivering live TV to 315,789 subscribers in North America at the start of 2020. One year later and the number of subscribers had grown to 547,880. By the start of 2022, the number of Fubo subscribers totaled 1,130,000, almost double what the service had a year before. When 2023 rolled around, Fubo had climbed to 1.445 million subscribers.

Fubo closed out 2023 and entered 2024 with 1.618 million subscribers.

As ofSubscribers (US)
fuboTV live guide listings$80+ a month
190+ channels
10 streams
1000-hour DVR
7-Day Free Trial

Hulu Live TV subscriber tracker

Hulu banner with Streaming Better background

The Walt Disney Company releases subscriber numbers for Hulu Live TV each quarter along with the latest basic Hulu, Disney Plus and ESPN Plus numbers. In general, Hulu Live TV continues to be one of the more popular live TV streaming services in the United States.

In spite of its popularity, Hulu Live TV appears to have stalled a little in terms of growth. While Hulu quickly climbed up to four million subscribers, its subscriber base has largely leveled off since then.

Hulu Live TV subscriber history

Hulu Live TV subscribers 2019 to 2024
Hulu Live TV subscribers 2019-2024

Hulu launched its live TV service in May of 2017, and by September of 2018, was already serving more than one million subscribers. That number increased to over three million by 2020 and four million by 2021. While the number of subscribers have increased and decreased since then, the number has tended to remain between 4 and 4.5 million.

Hulu closed out 2023 and entered 2024 with 4.6 million live TV subscribers.

As ofSubscribers
Hulu Live TV
Hulu LIve TV guide$77+ a month
95+ channels
2 streams
Unlimited DVR
Disney+ and ESPN+
Sign up

Philo subscriber tracker

Philo banner with Streaming Better background

Philo is one of the companies that doesn’t provide regular updates on the number of subscribers, making it difficult to draw regular comparisons with other services at any given time.

The last time Philo confirmed the size of its subscriber base was in January 2024. At that time, Philo was delivering live TV to more than one million subscribers.

Philo Live TV guide$25/month
70+ channels
3 streams
Unlimited DVR
7-day Free Trial

Sling TV subscriber tracker

Sling banner with Streaming Better background

Sling TV is owned by Dish and updated subscriber data is released each quarter. This routine release of information makes it easy to see how Sling TV is doing over the course of a given year, or years in general.

Sling TV is one of those services that seems to have reached a barrier in terms of new subscribers. While the number of subscribers continuously changes each quarter and year, Sling TV has routinely been hovering between 2 and 2.5 million subscribers since 2018.

Sling TV subscriber history

Sling TV Subscribers 2018 to 2024
Sling TV subscribers 2018-2024

Sling TV launched in 2015, and by the start of 2018, was providing live TV to more than 2 million homes. Sling TV hasn’t managed to climb above 3 million since then, but also hasn’t dropped below 2 million either.

Sling TV closed out 2023 and entered 2024 with 2.06 million subscribers.

As ofSubscribers
Sling Orange
Sling TV new app
32 channels
1 stream
50 hours DVR
50% Off Your First Month

Vidgo subscriber tracker

Vidgo banner with Streaming Better background

Similar to DirecTV Stream and Philo, Vidgo is another company that chooses not to release regular information on the number of subscribers.

Due to this, it remains unclear how many people are paying for live TV through Vidgo. As Vidgo has never publicly released subscriber data, we also have no last reported figure to use as a baseline.

Vidgo live TV guide$69.99+ a month
110+ channels
3 streams
20 hours DVR
Sign up

YouTube TV subscriber tracker

YouTube TV Banner

YouTube is a little inconsistent in terms of when it releases updated YouTube TV subscriber numbers, so it is never really clear how just many subscribers there are.

With no quarterly figures released, it is also near-impossible to know if and when YouTube TV loses any subscribers. Instead, YouTube tends to release milestone announcements, continuously painting a positive picture of the service.

The last time YouTube provided an official figure, YouTube TV was delivering live TV to more than eight million subscribers, making it the most popular live TV streaming service in the US.

YouTube TV subscriber history

YouTube TV subscribers 2019 to 2024
YouTube TV subscribers 2019-2024

YouTube TV initially launched in 2017, albeit in a limited state. It wasn’t until 2019 when the service would become available nationwide and, by then, it had already accumulated more than 1 million subscribers. Each year since then, YouTube TV has routinely added more subscribers.

In February of 2024, YouTube TV was confirmed to have more than eight million subscribers.

As ofSubscribers
YouTube TV
YouTube TV live guide listings$73 a month
100+ channels
3 streams
Unlimited DVR
$62.99/mo for 3 months
John Finn
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John Finn

By John Finn

John Finn is the Founder and Editor of Streaming Better, a platform created in 2019 to help consumers navigate the complicated live TV streaming and subscription service market.

John has been covering technology for various online publications since 2014. After originally covering the wider tech industry as a writer and editor, John now spends his time focusing on the emerging video-streaming market, including live TV streaming, SVOD, AVOD, FAST, and TVOD services.

In a bid to keep up to date on the industry, John actively subscribes to multiple streaming services at the same time. However, John continues to advocate that the best approach for consumers is to rotate between streaming services as needed.

A Psychology graduate from England, who now lives in the US, John previously worked in the aviation industry as an airline reviewer. While reviewing airlines isn't quite the same as reviewing devices and streaming services, John brings the same analytical eye to all of his reviews and industry analysis, along with a special emphasis on what's best for the consumer.

Connect with John
X: @J_Finns

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