If you’re holding out for Black Friday before buying a new Roku product, the company has now confirmed its Black Friday 2026 hardware savings event begins Nov. 19. The sale will unlock discounts on a variety of hardware products, including Roku players, TVs, and smart projectors.

Earlier this year, an in line with a number of other device-makers, Roku hardware products increased in cost, with prices jumping by as much as $50. Due to this, and although this year’s Black Friday event remains a good way to save on a new device, prices won’t drop as low as they did last year.

The cheapest Roku Streaming Stick, for example, will be down to $19.99. In spite of a 50% discount on the now-normal $39.99 cost, the Roku Streaming Stick will still be more expensive than the $15.99 price it dropped to last year.

At the other end of the player spectrum, the much more expensive Roku Ultra will receive a 40% discount, dropping down from $149.99 to $89.99 for a limited time. Again, this will be more expensive than the $69.99 price the Roku Ultra dropped to during Black Friday 2025.

In addition to the company’s Roku player lineup, discounts will also be available on Roku TV models (up to $500 off) and Roku TV smart projectors (up to 53% off).

Once Roku’s Black Friday 2026 deals event kicks off on Nov. 19, it will continue through Nov. 30, resulting in 12 days of Black Friday savings.

While not confirmed yet, Roku also tends to run a premium subscription sale through The Roku Channel each Black Friday, and that’s also likely to be the case again this year.

Last year, for example, Roku offered deals on a long list of premium subscriptions, including AMC+, HBO Max, MGM+, and Starz, with prices dropping to as low as $0.99/mo.

This year’s Black Friday event isn’t just notable for the increase in prices, but also that it will mark the first one under Fox’s ownership. Fox officially completed its acquisition of Roku last week.