Tennis Channel has agreed a new deal with WTA Ventures that ensures Tennis Channel platforms will remain the exclusive home of WTA tennis in the United States. With the new distribution deal lasting six years, it will continue through 2032.
With the exception of tournaments in the United States, the deal covers all WTA 1000, 500 and 250 events through to the season-closing WTA Finals. In addition to the Tennis Channel network, the deal ensures WTA Tour content will be available to stream on the Tennis Channel 2 streaming network, as well as via TennisChannel.com.
“The WTA has been an important part of Tennis Channel since our first days on air. We couldn’t be happier to extend this partnership into the next decade,” said said Tennis Channel’s Chairman and CEO Jeff Blackburn. “Women’s tennis is one of the most thrilling products in sports and the tour has never been stronger than it is right now. Tennis Channel looks forward to developing innovative ways to attract and entertain new fans — and to keep building on this momentum with Marina and her team.”
As part of the new agreement, WTA Ventures and Tennis Channel also plan to work together in a bid to further enhance and innovate coverage of women’s tennis, including promoting the game to new audiences.
“The U.S. is a hugely significant market for the WTA and we are excited to be partnering with Tennis Channel to bring six more seasons of brilliant tennis to fans across all its platforms. Tennis Channel has shown a strong commitment to the WTA through this agreement, and we have a shared ambition to continue to deepen audience engagement and grow the impact of women’s tennis,” said Marina Storti, CEO of WTA Ventures.
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