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The CW Network Agrees Exclusive NASCAR Xfinity Series Deal

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NASCAR Xfinity Series is coming to The CW Network in 2025. The new deal will make the free-to-air network the exclusive home of the stock car racing series for seven years.

The CW has been making a few sports-related moves of late. Earlier this month, The CW Network confirmed that it had struck a deal to show 50 ACC college football and basketball games. That Atlantic Coast Conference college football and basketball deal begins this year and continues through the 2026-2027 season.

Today, NASCAR and The CW Network jointly announced that The CW will become the exclusive home to the NASCAR Xfinity Series beginning in 2025. According to the details, this is a seven-year deal, extending through the 2031 racing season.

Starting in 2025, for the first time in series history, every NASCAR Xfinity Series race will be available on free, over-the-air broadcast television with additional content available through The CW’s digital platforms. All NASCAR Xfinity Series races and ancillary content will be fully produced by the Emmy Award-winning NASCAR Productions group, in close collaboration with The CW Network.”

As part of the deal, The CW will broadcast 33 live NASCAR Xfinity Series races each year. This is in addition to practice and qualifying events each weekend.

At present, the NASCAR Xfinity Series is available to watch across different paid channels. For example, this season races are shown across NBC Sports and USA Network, and next year fans will need access to FOX Sports and NBC Sports networks to watch races.

In contrast, this deal will mark the first time that all of the Xfinity Series races have been made available on a free-to-air network. In addition to watching the races on The CW channel, they will also be available to watch for free in The CW App.

According to NASCAR and The CW Network, Xfinity Series typically attracts an average of approximately 1 million viewers per race each season.

John Finn
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John Finn

By John Finn

John Finn is the Founder and Editor of Streaming Better, a platform created in 2019 to help consumers navigate the complicated live TV streaming and subscription service market.

John has been covering technology for various online publications since 2014. After originally covering the wider tech industry as a writer and editor, John now spends his time focusing on the emerging video-streaming market, including live TV streaming, SVOD, AVOD, FAST, and TVOD services.

In a bid to keep up to date on the industry, John actively subscribes to multiple streaming services at the same time. However, John continues to advocate that the best approach for consumers is to rotate between streaming services as needed.

A Psychology graduate from England, who now lives in the US, John previously worked in the aviation industry as an airline reviewer. While reviewing airlines isn't quite the same as reviewing devices and streaming services, John brings the same analytical eye to all of his reviews and industry analysis, along with a special emphasis on what's best for the consumer.

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