The CW Network Agrees Exclusive NASCAR Xfinity Series Deal

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NASCAR Xfinity Series is coming to The CW Network in 2025. The new deal will make the free-to-air network the exclusive home of the stock car racing series for seven years.

The CW has been making a few sports-related moves of late. Earlier this month, The CW Network confirmed that it had struck a deal to show 50 ACC college football and basketball games. That Atlantic Coast Conference college football and basketball deal begins this year and continues through the 2026-2027 season.


Today, NASCAR and The CW Network jointly announced that The CW will become the exclusive home to the NASCAR Xfinity Series beginning in 2025. According to the details, this is a seven-year deal, extending through the 2031 racing season.


Starting in 2025, for the first time in series history, every NASCAR Xfinity Series race will be available on free, over-the-air broadcast television with additional content available through The CW’s digital platforms. All NASCAR Xfinity Series races and ancillary content will be fully produced by the Emmy Award-winning NASCAR Productions group, in close collaboration with The CW Network.”

As part of the deal, The CW will broadcast 33 live NASCAR Xfinity Series races each year. This is in addition to practice and qualifying events each weekend.

At present, the NASCAR Xfinity Series is available to watch across different paid channels. For example, this season races are shown across NBC Sports and USA Network, and next year fans will need access to FOX Sports and NBC Sports networks to watch races.


In contrast, this deal will mark the first time that all of the Xfinity Series races have been made available on a free-to-air network. In addition to watching the races on The CW channel, they will also be available to watch for free in The CW App.

According to NASCAR and The CW Network, Xfinity Series typically attracts an average of approximately 1 million viewers per race each season.

John Finn

By John Finn

John started Streaming Better to help consumers navigate the live TV streaming and subscription service landscape. John has been editing and writing about technology and streaming for online publications since 2014, and believes the best streaming approach is to rotate between services as needed.

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