New Philips Roku TVs are now available to buy in the U.S. Featuring Philips’ exclusive Ambilight technology, these TVs are designed to offer a more immersive and colorful experience. Today’s launch marks the first time Ambilight has been made available with Roku TV OS in the U.S.
Key Takeaways
- Philips Roku TVs feature Ambilight technology for the first time in the U.S., projecting dynamic, color-matching LED lights onto the wall for an immersive viewing experience.
- The TVs offer 4K UHD with HDR10, Roku OS for seamless streaming of thousands of titles, adaptive picture modes, wireless audio compatibility, and integration with Roku’s ecosystem and Apple AirPlay.
- Philips Roku TVs are now available at Sam’s Club in the U.S. in four sizes (43”, 50”, 55”, and 65”).
Thanks to intelligent LED lighting built into the back of these Roku TVs, Philips’ Ambilight is able to project colors onto the wall in real time for a more immersive user experience.
With the lights also able to match the action on the screen, Ambilight offers a more dynamic experience in general, making movies more cinematic, sports more exciting, music more entertaining, and gaming more immersive.
“At Roku, we’re always looking for ways to make TV feel delightful,” said Tom McFarland, Vice President, Roku TV. “Philips Roku TV with Ambilight adds a new layer to the viewing experience, making the moments, music, and games we all love on screen feel bigger and brighter than ever before.”
Ambilight can also be coupled with Roku Backdrops to help transform a space into an immersive gallery. In fact, even when the TV is not in use, Ambilight can still help to set the mood of a living space with ambient lighting.
Other Philips Roku TVs highlights:
- Roku OS provides a seamless streaming experience and access to thousands of premium titles, Roku Originals, 500+ live TV channels, and more.
- 4K UHD resolution with HDR10 for sharper details, richer contrast, and more lifelike color.
- Roku Smart Picture automatically adjusts to deliver the best picture mode for any content you’re watching.
- Wireless compatibility to effortlessly connect with Roku wireless speakers, soundbars, and subwoofers for a full home theater experience.
- Seamless integration with the Roku ecosystem, including Roku’s mobile app for voice command capabilities and remote control functionality, and Roku Smart Home for on-screen notifications and easy monitoring.
- Apple AirPlay compatibility to effortlessly stream music, videos, photos, podcasts, and games from any Apple device.
For those interested in picking one up, the new Philips Roku TVs are now available to buy online and in-store at Sam’s Club in the U.S., with the option of choosing between 43”, 50”, 55”, and 65” models.



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