Tubi’s Creatorverse Expands to Fire TV

Tubi’s Creatorverse is on the move again, and this time it is expanding to the Fire TV platform. The expansion is part of a much wider expansion of the partnership between Amazon and Tubi.

Tubi launched its Creatorverse program last year in an attempt to support creators and expand its library of content. Since then, that’s exactly what has happened, with more creators joining the program, and more content arriving on Tubi.

For those using a Fire TV device, Tubi’s Creatorverse is now coming to the platform, providing viewers with easier access to content from popular and emerging creators.

“Tubi is building a bridge to Hollywood for creators, a destination where their content lives alongside Hollywood’s biggest hits,” said Rachel Berk, SVP of Distribution Platform Partnerships at Fox/Tubi. “We built the Creatorverse on the belief that the next wave of entertainment talent is already here, and this partnership with Amazon puts our creators in front of Fire TV’s audience and on the radar of every advertiser looking for what’s next in streaming.”

As part of the newly-added Fire TV support, platform users can easily browse and explore the variety of Creatorverse titles on their Fire TV and tablet devices and jump directly into playback on Tubi.

“At Fire TV, our focus is helping our customers discover the content they love quickly and easily,” said Charlotte Maines, Vice President of Devices Content & Advertising at Amazon.

The expansion of the partnership also now means Amazon DSP customers will get priority access to Tubi’s Creatorverse advertising inventory.

“Making creator-led content easier to discover enhances the customer experience while creating new opportunities for advertisers to connect with highly engaged audiences,” added Maines.