USA Sports has agreed a deal that will see it become the exclusive English-language home of the Bundesliga in the U.S. The deal will result in Bundesliga matches being shown on USA Network and Fandango’s streaming service through the 2030-31 season.
What You Need to Know
- USA Sports will exclusively show Bundesliga matches in the U.S. through 2030–31.
- The deal includes 300+ matches each season, split between USA Network and free streaming on Fandango.
- Bundesliga viewership in the U.S. has grown 43% over five years, with this deal viewed as a way to reach more fans.
The deal takes effect from the beginning of the new season, and just in time for Der Klassiker, when Bayern Munich take on Borussia Dortmund on August 22nd.
In total, USA Sports will present more than 1,000 hours of live soccer during the 2026-27 season alone, including English-language coverage of more than 300 live Bundesliga matches.
“USA Sports is thrilled to be the exclusive English-language home of the Bundesliga in the U.S., adding one of the world’s elite soccer leagues to our robust portfolio of premium live sports rights,” said Matt Hong, President, USA Sports. “The Bundesliga boasts some of the most well-known clubs and players in the world and has an established connection with American soccer fans. Our partnership with the Bundesliga represents another significant milestone in the growth of USA Sports as we continue to build a premier destination for live sports and deliver more of the events fans care about most.”
Of the 300+ matches, USA Sports has confirmed that at least 30 will be available to watch on USA Network. The rest will be available to stream for free on Fandango.
Fandango is the new name of Fandango at Home (formerly Vudu). Fandango changed the name of its streaming service earlier this month in a bid to simplify and unify its theater and streaming businesses.
The announcement comes on the back of the World Cup, which has set multiple viewership records in the U.S. over the past few weeks, opening up another opportunity for soccer fans to consume more live international matches in the future.
“The 2026 World Cup has highlighted the tremendous growth potential of soccer in the U.S.,” said Robin Austermann, Bundesliga Americas Executive Vice President. “We’ve seen that momentum firsthand, with the number of Bundesliga fans in the U.S. growing by 43% over the past five years. Our partnership with Versant’s USA Sports marks the next phase of our strategy, combining outstanding distribution with significant growth opportunities by bringing the Bundesliga closer to more fans across the United States than ever before.”
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