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The First Casualty of AT&T TV Is U-Verse

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AT&T TV has only just launched but it looks like its first casualty is already here, U-verse. While consumers can still order the service, AT&T is making it much harder to do that now. A move that appears to be the latest indication that AT&T has lost interest in the video service.

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Up until recently, U-verse, was one of the main video services offered by AT&T. However, the company has now confirmed it has removed the option to order U-verse through the website, removing the ability to order online completely. Now, the only way an interested consumer can sign up to U-verse is by phone.

While the U-verse page is still live with a section explaining the change (as well as a notification at the top of the page), what visitor eyes will be immediately drawn to is the prominent banner advertising AT&T TV.

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AT&T all-in on its new service

From time to time, there had been reports emerging about the demise of U-verse, although the reason for the speculation has changed over the last couple of years. Initially, DIRECTV was thought to be what was behind the company’s lack of interest in U-verse, but more recently there’s also been the suggestions that DIRECTV is now in the firing line too.

While it remains unclear if or when both U-verse and DIRECTV will close down, it is clear AT&T is now placing almost all of its bets on AT&T TV. For starters, there are few things more alarming than when a company actually reduces the number of ways an interested consumer can order a service, and especially when one of the ways removed is online.

Not to mention, AT&T did rebrand DIRECTV NOW as AT&T TV NOW last year in a bid to further cement its video offerings under a single brand. Both of these instances do – at the very least – indicate AT&T is becoming increasingly uninterested in promoting either the U-verse or DIRECTV brands in the future.

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As for existing U-verse customers, they are not expected to see any changes to their service anytime soon. Although, they probably shouldn’t be too surprised if they start receiving a number of offers and promotions encouraging them to switch over to the all-new AT&T TV.

Source: AT&T

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John Finn

By John Finn

John started Streaming Better to help consumers navigate the live TV streaming and subscription service landscape. John has been editing and writing about technology and streaming for online publications since 2014, and believes the best streaming approach is to rotate between services as needed.

John's preferred live TV streaming service right now is YouTube TV although he does tend to switch live TV services multiple times each year to keep up to date with their changes. Outside of live TV, John also actively streams HBO Max (for the shows), Peacock (for Premier League), and Paramount Plus (for Champion's League). However, John is also currently subscribed to Apple TV+, Discovery+, Hulu, Starz, Showtime, and Shudder.

Contact John via email at john@streamingbetter.com or say hi on Twitter

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