YouTube is increasing the price of its Premium subscription service with the price increase affecting all tiers and subscribers. The exact amount an individual subscriber will see their subscription increase by depends on their subscription tier.
Key Takeaways
- All YouTube Premium tiers are now more expensive, with increases ranging from $1 to $4 per month depending on the plan.
- The cost of the Individual plan has increased to $15.99/mo, a $2 monthly increase.
- The Family plan has seen the biggest jump, rising $4 a month, while Lite and Student plans have each increased by $1 a month.
YouTube offers multiple Premium tiers for subscribers to choose from, with the cheapest being the Premium Lite plan. Previously priced at $7.99 a month, Premium Lite now costs $8.99 a month, resulting in a $1 price increase.
Then there’s the standard Individual plan. Previously priced at $13.99 a month, the Individual YouTube Premium plan has now increased to $15.99 a month, resulting in a $2 monthly price increase.
The Family plan is technically the worst affected by this price increase. With the cost of the Family plan having risen from $22.99 a month to $26.99 a month, Family plan subscribers now pay $4 more each month.
Similar to the Premium Lite plan, Student subscribers have also seen their subscription increase from $7.99 to $8.99 a month, resulting in a $1 monthly price increase.
Here’s a recap of those price changes
| YouTube Premium | Old Price | New Price |
|---|---|---|
| Lite | $7.99/mo | $8.99/mo |
| Individual | $13.99/mo | $15.99/mo |
| Family | $22.99/mo | $26.99/mo |
| Student | $7.99/mo | $8.99/mo |
All of these price increases are already in effect for new subscribers signing up to YouTube Premium, and existing subscribers can expect their price to increase over the next few weeks.
Considering the last price increase arrived in July 2023, this price increase marks the first time the cost of the Individual and Student YouTube Premium tiers have increased in almost three years.
For Family subscribers, the increase arrives three and a half years after the last one.
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