YouTube and the National Football League have agreed a multi-year deal to officially bring NFL Sunday Ticket to YouTube TV and YouTube Primetime Channels. While the last few days have seen a surge in rumors and suggestions that a deal was close to being agreed, that has now been confirmed, with the change due to take place starting with the 2023 season.
There are many ways to watch NFL, but Sunday Ticket specifically makes it possible to watch out-of-market Sunday regular-season NFL games that are broadcast on Fox and CBS. Currently, DirecTV owns the rights to NFL Sunday Ticket, although that deal is due to come to an end at the end of the 2022-23 season.
Starting with the 2023 NFL season, YouTube will hold the exclusive rights to NFL Sunday Ticket after agreeing a deal with the National Football League. According to the announcement, Sunday Ticket will be available to YouTube TV subscribers as an add-on that they can bundle with their live TV package, unlocking access to every out of market Sunday afternoon NFL game. At present, neither YouTube nor the NFL have explained how much the add-on will cost YouTube TV subscribers.
The announcement also confirmed that carriage of NFL Network and NFL RedZone, both of which are already available on YouTube TV, has been extended under the latest deal. As a result, and starting next season, YouTube TV subscribers will automatically have access to NFL Network as part of their base plan and can add NFL RedZone (through the Sports Plus add-on) and NFL Sunday Ticket to their live TV package at an additional cost each month.
For those without a YouTube TV plan, NFL Sunday Ticket will also be available through YouTube Primetime Channels as a standalone a-la-carte service. Similar to YouTube TV, the exact cost of the standalone channel has not been revealed yet. YouTube Primetime Channels is Google’s take on a streaming subscription store and currently offers the option to sign up to more than 30 streaming services and access them within the YouTube app. With Sunday Ticket now part of that channel lineup, it will be possible to sign up and watch Sunday Ticket without a live TV package.
The joint announcement also explained that updated Sunday Ticket features and functionality will be announced ahead of the new season, and that when it comes to watching games in bars, restaurants and other public places, the two companies “will work together to determine additional ways to support distribution of NFL Sunday Ticket in commercial establishments.”