Tubi is taking fan-curated content to the next level with the launch of Mixtapes. Just like you (or your parents) might have done years ago, Tubi’s Mixtapes are designed to reflect a particular person, mood, or moment, and for sharing with others.

In the modern streaming era, entertainment discovery is often the result of others. Whether it is recommendations from family and friends, or a title that’s doing the rounds on social media, many people find their next watch through the help of others.

While paying a nostalgic tribute to the music mixtape trend popularized in the 1980s and 1990s, Tubi is looking to build on the idea of social discovery and recommendations through the launch of Mixtapes.

Similar to those music mixtapes of old, Tubi’s new Mixtapes feature allow users to create personal collections they can keep for themselves or share with others.

“Discovery on Tubi has always been deeply personal, and we built Mixtapes to give viewers a new sense of authorship,” said Mike Bidgoli, Chief Product and Technology Officer at Tubi.

With a library of more than 375,000 movies and TV episodes to choose from, most users should easily be able to put together a mixtape that perfectly matches their mood, a theme, or just about anything else.

“There’s something special about choosing what belongs together and who it’s for. A Mixtape can express your own taste, but it can also say to someone else, ‘I made this for you,’ and that kind of personal recommendation has always been at the heart of how people discover their next favorite thing,” added Bidgoli.

While fundamentally not much different to the existing watchlist experience offered by Tubi and many other streaming services, the major difference is that users can create as many different mixtapes (watchlists) as they want, and personalize them through additional theming options like name and color.

Getting Started With Tubi’s New Mixtapes

Those looking to create their own mixtape can do so through two different ways – with or without the use of AI.

If leaning into AI assistance, the user just needs to provide a prompt with their inspiration (or select one of the suggested prompts like “cozy sunday afternoon movies” or “small towns with big secrets“) and the AI will put together a custom mixtape. Users are then able to add finishing touches by adding any additional titles they think the mixtape needs.

If opting to go the more traditional route, users can add a name, description, and even select a color. They can then add the exact titles from the Tubi library that the want to include in the mixtape.

Whether using AI or not, once a mixtape has been created, the user then has the ability to share it with others. This can be done personally through a message or more publicly through social media. The mixtape will also be visible on Tubi for other users to find.

If in need of some inspiration, or ready to jump straight in and see ones created by other users, Tubi’s new Mixtapes section of the app and website is already stocked with a varied selection by staff and partner creators for you to check out.