A Hallmark+ streaming service is coming later this year, offering fans of the network a way to access more Hallmark Channel content without the need for a live TV package.
While Hallmark already offers a Hallmark Movies Now streaming platform, Hallmark Movies Now will be rebranded and replaced with the new Hallmark+ service in September, according to Variety. This won’t be a simple rebrand, however, as the new Hallmark+ service will be far more inclusive, providing access to a wider range of Hallmark content, including new original series.
Price will also be another difference. The new Hallmark+ streaming service will be priced at $7.99 a month, which is $2 more a month than the current price of Hallmark Movies Now. Subscribers will also have the opportunity to sign up on an annual basis at $79.99 a year, $20 more than the current cost of the Hallmark Movies Now annual plan.
These prices relate to an ad-free streaming service, with no word on whether an ad-supported subscription option will become available at a later time.
In addition to access to the streaming service, it also looks like subscribers will get access to additional perks and benefits, including coupons, gift cards, and more.
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