A new E!+ Hub is coming to Peacock and will offer access to a collection of multicultural content. The new hub is the result of an expanded partnership with Group Black, a media company focused on connecting brands with diverse audiences.
Although the new hub will be home to NBCU’s existing programming, it will also be populated with original content developed by Group Black. NBCUniversal didn’t say exactly when the new hub will go live, but did confirm it will arrive on Peacock later this year.
“With this expanded partnership, NBCUniversal is leveraging the E! brand and its deep connection to pop culture to deliver a new destination on Peacock for cross-cultural audiences and marketers,” said Peter Blacker, EVP, Streaming & Data Products and Head of Diversity, Equity & Inclusion, Advertising and Partnerships, NBCUniversal. “The E!+ collection provides brands of all sizes new opportunities to connect with engaged multicultural viewers and enhance visibility in Peacock’s pristine ad environment.”
The original partnership between NBCUniversal and Group Black began last year, and included a collection of Black-led and diverse content marketed and sold by Group Black.
“At Group Black, we’re committed to reshaping media ownership and investment. Partnering with NBCUniversal marks a significant milestone in realizing this vision,” said Cavel Khan, Group Black’s Chief Growth Officer. “Through E!+ with Peacock and NBCUniversal, we’re offering a home for multicultural content to shine and facilitating meaningful connections between the marketplace and diverse audiences.”
As a reminder, the cost of a Peacock Premium subscription is due to increase next month and just ahead of the start of the Paris Olympics. In the meantime, it is still possible to sign up and lock in a full year of Peacock for just $19.99, $40 off the current annual plan price.
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